Women in Business
Joining forces with the world's leading partners, Tan Hiep Phat improves recycling and green production capacity
Husky Technologies, the industry’s leading technology provider of plastic injection molding solutions, has worked with Tan Hiep Phat since 1993 to provide high-end technology to install their first PET preform production system. Most recently, Husky enabled Vietnam's leading beverage company to take a big step forward when implementing recycling and lightweighting initiatives.
Women in Business
Japanese centennial business impressed with groundbreaking and creative approach of a Vietnamese beverage corporation
Takasago, a Japanese enterprise that entered the Vietnamese market in 2004, expressed that what impressed them most was the creative way in product development of Tan Hiep Phat - a leading corporation in the field of soft drinks.
Women in Business
Nutrition Drinks to Empower Young People in Their Exploring Journey
The fast pace of this modern life brings a lot of pressure. Young people keep focusing on their work and study and don't seem to have much time and attention on balancing nutrition and ensuring their own health. With the support of Number 1 nutrition drink, they can now confidently experience life in their own way.
Enhancing the company's decision-making with important transitions at board level
"Creating a proper board of directors enabled us to create a structured conversation to enhance the company's decision-making.", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
The premise to help THP expand scale toward exponential growth
"For us, the value in constantly assessing the present to develop innovative ideas for the future is critical to the company’s health and success", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
The best advice for businesses to put the fraud behind on the way of computerization
"Computerization is one area where it does not pay to cut corners. It represents a once-in-a-lifetime transition for companies when they reach a certain size. It is critical to make it watertight", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
Vision of THP's leader to ensure transparency and consistency across the company
"Technology was a tool that would give him better visibility over what was happening at the company", Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran shared about her father's vision to ensure transparency and consistency across the THP.
A story of the first Vietnamese company to implement a distribution management system
"This system (Distribution Management System - DMS) has vastly improved our logistics and market intelligence (MI). It has made it far easier to detect patterns and improve efficiency", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
Zero Degree Green Tea's immediate success
The immediate success of Zero Degree Green Tea helped Tan Hiep Phat exceeded its twelve-month sales target within two months, following by many competitors followed suit by jumped into the market.
How Thanh Quy Tran's initiative came in handy during US trade embargo
While the trade embargo prevented Vietnamese businesses from buying US products and elsewhere, Thanh Quy Tran came up with the idea of forcing water through the fabric from US Army hammocks. Thanks to this, his first business had not been disrupted.
Dr. Thanh Herbal Tea, the drink of banquets and gatherings
With the ability to rebalance and detoxify the body after excessive eating, Dr. Thanh Herbal Tea was, in the first place, launched in the run-up to Lunar New Year. Since then, the tea has been seen at family banquets, and very common to see bottles of it at weddings and other big social gatherings as well.
Life Is Difficult: Thanh Quy Tran's nightmare childhood in orphanage
"Despite the cool temperature, they dumped him in a pen wearing just a pair of shorts, a sleeveless T-shirt, and a pair of slippers.", Phuong Uyen Tran wrote about the punishment her father had received at the orphanage when he was small.
2008 - the booming year of Tan Hiep Phat
Back in 2008 THP was the biggest advertiser in Vietnam. Tan Hiep Phat was everywhere: on billboards, on TV, in magazines, and all over social media. The new jingle was so popular that children were soon singing it in the playground.
Phuong Uyen Tran's father and mother harmonious traits: Yin and Yang building Tan Hiep Phat's success
While Mr. Thanh Quy Tran is an extremely logical person who has visionary, full of ideas and always eager to experiment, Mrs. Nu Thi Pham is equally intelligent and a great salesperson. They are yin and yang to each other.
Five Steps to Success: Setting Price
Price, which determines the company's profit margin and has a profound impact on the marketing strategy, is considered one of the most basic elements for any brand, including Tan Hiep Phat's.
Five Steps to Success: Create authentic local products
Under Tan Hiep Phat's perspective, while multinationals can easily fall far short when they try to create generic offerings for countries, authentic local products are very hard to beat. "When it comes to understanding place, no companies are "better Placed" than the local ones, which are indigenous to it", Phuong Uyen Tran noted in her book.
The financial struggles of Phuong Uyen Tran's parents in early age
"Given where THP stands today, it is hard to imagine how difficult it must have been for my parents, Tran Qui Thanh and Pham Thi Nu, in the beginning", Phuong Uyen Tran wrote in her book, saying their financial circumstances was particular for Vietnamese younger generations.
Media campaign considered one of key factors behind Tan Hiep Phat's success
With the determination to outsmart rivals such as Coca-Cola and PepsiCo, Tran Quy Thanh managed to give the brand crucial breathing space to find its feet.
Reasons why Tan Hiep Phat chooses tea for its drink
People have less time to make tea themselves, and their increasing concern about health are among the reasons behind the growing values of tea on the drinking market.
Tan Hiep Phat joins hands to bring Tet to thousands of poor children in Binh Duong province
On January 27, the Tan Hiep Phat Group joined hands with the Sponsoring Council of the Child Protection Fund of Binh Duong province to present gifts to thousands of disadvantaged children in the province in the program 14th "Spring with children in difficulties" program in Binh Duong province - 2021. ”.
Tan Hiep Phat's viewpoints on the edges of local companies over multinationals
With Tan Hiep Phat, local businesses, which are far more likely to interpret the research correctly, have advantages over multinationals in leveraging customer insight.
Tan Hiep Phat's high goals and ambition to out-compete multinationals
"Our goal is to become one of the leading food and beverage companies in Asia while catering for global consumers", Mr. Thanh Quy Tran said as he established high goals for the company and made it clear he intended to out-compete the multinationals.
Tan Hiep Phat’s Heartfelt Tet Music Videos attracts Millions of Viewers
Zero Degrees Green Tea of Tan Hiep Phat releases two music videos to stir up the joyful atmosphere of Vietnamese Tet – The Lunar New Year of 2021.
