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Branding helps shape Tan Hiep Phat's future business

Branding helps shape Tan Hiep Phat's future business

January 26, 2021 | 22:41

"The key, as ever with any great brand, is product positioning. In Vietnam, Tan Hiep Phat had a head start because tea is an essential part of the country's national identity", Phuong Uyen Tran wrote about Tan Hiep Phat's key brand strategy.

Tan Hiep Phat's promotion campaign

Tan Hiep Phat's promotion campaign

January 19, 2021 | 09:58

"As a product is being readied for launch, the third "P"—promotion—kicks in. It is no good having a great product if nobody knows about it", Phuong shares her business perspective in her post.

Phuong Uyen Tran's eye-opening study time in Singapore

Phuong Uyen Tran's eye-opening study time in Singapore

December 16, 2020 | 09:00

Phuong Uyen Tran's studying time in Singapore was a truly eye-opening opportunity for her. The time, for Phuong, was challenging but exciting and rewarding, when she could well apply her father's advices in reality.

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