Tan Hiep Phat's high goals and ambition to out-compete multinationals
"Our goal is to become one of the leading food and beverage companies in Asia while catering for global consumers", Mr. Thanh Quy Tran said as he established high goals for the company and made it clear he intended to out-compete the multinationals.
Tan Hiep Phat’s Heartfelt Tet Music Videos attracts Millions of Viewers
Zero Degrees Green Tea of Tan Hiep Phat releases two music videos to stir up the joyful atmosphere of Vietnamese Tet – The Lunar New Year of 2021.
Thanh Quy Tran's tough childhood and early years into business
Thanh's troubles at the orphanage made him resilient and taught him to overcome obstacles, including how to of a bad situation. His time at the police station during adulthood also failed to deter his business ambitions.
Branding helps shape Tan Hiep Phat's future business
"The key, as ever with any great brand, is product positioning. In Vietnam, Tan Hiep Phat had a head start because tea is an essential part of the country's national identity", Phuong Uyen Tran wrote about Tan Hiep Phat's key brand strategy.
Mutually Beneficial Partnerships, one of Tan Hiep Phat's core development criteria
With Tan Hiep Phat, multinationals have been welcomed and done much to boost the economy, as economies benefit from having companies of all different sizes and from the interactions between them, Phuong Uyen Tran shared.
With Tan Hiep Phat, location defines the success of a product
"Creating a successful product hinges on understanding the place comes from or is being so to, particularly in the FMCG sector", Tan Hiep Phat's Deputy CEO Phuong Uyen Tran shares.
Tan Hiep Phat is open to any company promoting its future vision
Economies benefit from having companies of all different sizes and from the interactions between them are worth-embracing, along with the virtues of local business.
Sharing experience, the key factor for THP Group's development
From Tan Hiep Phat's perspective, sharing their experience with aspiring entrepreneurs helps achieve one of THP’s strategic goals to benefit the local community and country as well as the bottom line.
Phuong Uyen Tran's mother idea behind Zero Degree Green Tea
"Her solution was to apply the personal touch. She always remembered her customers' names. No sound is sweeter to most people", Phuong talked about her mother's contribution behind THP's Zero Green Tea.
With Tan Hiep Phat, nothing is impossible - Phuong Uyen Tran
Embracing change can be terrifying, but the leaders of Tan Hiep Phat believe there is nothing to fear. They have incorporated this belief into the company's core values.
Tan Hiep Phat's promotion campaign
"As a product is being readied for launch, the third "P"—promotion—kicks in. It is no good having a great product if nobody knows about it", Phuong shares her business perspective in her post.
How CEO Tran Quy Thanh helps attain initial success for Tan Hiep Phat
With his decision, Mr. Tran Quy Thanh entered Tan Hiep Phat to become the first company in Southeast Asia to invest in PET bottles made of polyethylene terephthalate and aseptic technology.
Tran Ngoc Bich: “Any individual in Tan Hiep Phat necessarily plays the role of a leader since 2020”
In an interview with Vietnambiz, Tran Ngoc Bich, Deputy CEO of Tan Hiep Phat Group, the largest beverage group in Vietnam shared her point of view to promote Tan Hiep Phat to enter a new phase, where every person must play the role of a leader to ensure the activeness and fast.
Tan Hiep Phat picks SAP as the digital platform
Tan Hiep Phat is the first company in the beverage industry in Vietnam to choose SAP as the foundation and digitalize it since 2012.
Tran Ngoc Bich- the energetic leader and gentle wind beneath THP Group’ wings
In an interview with Vietnambiz, Tran Ngoc Bich, hailed the quiet rose of Tan Hiep Phat Group, shared her viewpoint when serving as the current Deputy CEO of Vietnam’s leading beverage company.
Meaningful life lessons behind fatherhood's rigorous education
Phuong Uyen Tran, Tan Hiep Phat Group Deputy CEO, remembered his father's viewpoint on bringing up children and how she learned from the way her father did to lead one of the largest business in Vietnam.
Phuong Uyen Tran's eye-opening study time in Singapore
Phuong Uyen Tran's studying time in Singapore was a truly eye-opening opportunity for her. The time, for Phuong, was challenging but exciting and rewarding, when she could well apply her father's advices in reality.
Phuong Uyen Tran's father - her great source of support during hard times
Phuong Uyen Tran's father, Mr. Thanh Quy Tran has always been her idol, her confidant and a great source of support to turn to during difficult times, especially as her family has been going through strain and loss in recent years.
Elements highlighting THP's culture and to bring social benefits
"At THP, we do not mind if staff members take our training and leave, because that benefits society, too.", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
Attitude, core values of employees appreciated and recognized in Tan Hiep Phat -Tran Ngoc Bich
One of the points that Tan Hiep Phat highly appreciates is how to make our employees realize that their work results clearly assessed and recognized, Tran Ngoc Bich said in an interview with Vietnambiz.
