The financial struggles of Phuong Uyen Tran's parents in early age
"Given where THP stands today, it is hard to imagine how difficult it must have been for my parents, Tran Qui Thanh and Pham Thi Nu, in the beginning", Phuong Uyen Tran wrote in her book, saying their financial circumstances was particular for Vietnamese younger generations.
Media campaign considered one of key factors behind Tan Hiep Phat's success
With the determination to outsmart rivals such as Coca-Cola and PepsiCo, Tran Quy Thanh managed to give the brand crucial breathing space to find its feet.
Reasons why Tan Hiep Phat chooses tea for its drink
People have less time to make tea themselves, and their increasing concern about health are among the reasons behind the growing values of tea on the drinking market.
Tan Hiep Phat joins hands to bring Tet to thousands of poor children in Binh Duong province
On January 27, the Tan Hiep Phat Group joined hands with the Sponsoring Council of the Child Protection Fund of Binh Duong province to present gifts to thousands of disadvantaged children in the province in the program 14th "Spring with children in difficulties" program in Binh Duong province - 2021. ”.
Tan Hiep Phat's viewpoints on the edges of local companies over multinationals
With Tan Hiep Phat, local businesses, which are far more likely to interpret the research correctly, have advantages over multinationals in leveraging customer insight.
Tan Hiep Phat's high goals and ambition to out-compete multinationals
"Our goal is to become one of the leading food and beverage companies in Asia while catering for global consumers", Mr. Thanh Quy Tran said as he established high goals for the company and made it clear he intended to out-compete the multinationals.
Tan Hiep Phat’s Heartfelt Tet Music Videos attracts Millions of Viewers
Zero Degrees Green Tea of Tan Hiep Phat releases two music videos to stir up the joyful atmosphere of Vietnamese Tet – The Lunar New Year of 2021.
Thanh Quy Tran's tough childhood and early years into business
Thanh's troubles at the orphanage made him resilient and taught him to overcome obstacles, including how to of a bad situation. His time at the police station during adulthood also failed to deter his business ambitions.
Branding helps shape Tan Hiep Phat's future business
"The key, as ever with any great brand, is product positioning. In Vietnam, Tan Hiep Phat had a head start because tea is an essential part of the country's national identity", Phuong Uyen Tran wrote about Tan Hiep Phat's key brand strategy.
Mutually Beneficial Partnerships, one of Tan Hiep Phat's core development criteria
With Tan Hiep Phat, multinationals have been welcomed and done much to boost the economy, as economies benefit from having companies of all different sizes and from the interactions between them, Phuong Uyen Tran shared.
With Tan Hiep Phat, location defines the success of a product
"Creating a successful product hinges on understanding the place comes from or is being so to, particularly in the FMCG sector", Tan Hiep Phat's Deputy CEO Phuong Uyen Tran shares.
Tan Hiep Phat is open to any company promoting its future vision
Economies benefit from having companies of all different sizes and from the interactions between them are worth-embracing, along with the virtues of local business.
Sharing experience, the key factor for THP Group's development
From Tan Hiep Phat's perspective, sharing their experience with aspiring entrepreneurs helps achieve one of THP’s strategic goals to benefit the local community and country as well as the bottom line.
Phuong Uyen Tran's mother idea behind Zero Degree Green Tea
"Her solution was to apply the personal touch. She always remembered her customers' names. No sound is sweeter to most people", Phuong talked about her mother's contribution behind THP's Zero Green Tea.
With Tan Hiep Phat, nothing is impossible - Phuong Uyen Tran
Embracing change can be terrifying, but the leaders of Tan Hiep Phat believe there is nothing to fear. They have incorporated this belief into the company's core values.
Tan Hiep Phat's promotion campaign
"As a product is being readied for launch, the third "P"—promotion—kicks in. It is no good having a great product if nobody knows about it", Phuong shares her business perspective in her post.
How CEO Tran Quy Thanh helps attain initial success for Tan Hiep Phat
With his decision, Mr. Tran Quy Thanh entered Tan Hiep Phat to become the first company in Southeast Asia to invest in PET bottles made of polyethylene terephthalate and aseptic technology.
Tran Ngoc Bich: “Any individual in Tan Hiep Phat necessarily plays the role of a leader since 2020”
In an interview with Vietnambiz, Tran Ngoc Bich, Deputy CEO of Tan Hiep Phat Group, the largest beverage group in Vietnam shared her point of view to promote Tan Hiep Phat to enter a new phase, where every person must play the role of a leader to ensure the activeness and fast.
Tan Hiep Phat picks SAP as the digital platform
Tan Hiep Phat is the first company in the beverage industry in Vietnam to choose SAP as the foundation and digitalize it since 2012.
Tran Ngoc Bich- the energetic leader and gentle wind beneath THP Group’ wings
In an interview with Vietnambiz, Tran Ngoc Bich, hailed the quiet rose of Tan Hiep Phat Group, shared her viewpoint when serving as the current Deputy CEO of Vietnam’s leading beverage company.
