Australian Products Promotion Event Underways in Ho Chi Minh City
“Taste of Australia”, a promotion event to introduce Australian food and beverage products, opened at MM Mega Market An Phu in Ho Chi Minh City on December 7, VNA reported.
The event, organized in MM Mega Market trade centre chain across the country until December 20, features 170 food and beverage products from Australia with a discount of 20%.
|Taste of Australia Week Underways in Ho Chi Minh City. Source: baodautu.vn
The event introduces a variety of high-quality products from meat, fruits, milk, and cereals to specialties such as fresh rock lobster, abalone, oysters, salmon, and wine. Customers also have a chance to taste Australian dishes prepared by professional chefs.
Rebecca Ball, Senior Trade and Investment Commissioner for Vietnam and Cambodia at the Australian Trade and Investment Commission (Austrade) said that this is the 4th time Austrade has organized the "Taste of Australia" event at MM Mega Market, aiming to promote Australia's innovative agriculture, food and beverage, culinary and culture industries.
Besides, the annual program shows strong cooperation between the Australian and Vietnamese governments, as well as manufacturers, distributors, and retailers of the two sides to provide consumers with chances to experience products and goods of Australia right in Vietnamese retail channels, she said.
The official also highlighted the world-leading food safety and quality standards of Australia.
|At the MM Mega Market An Phu. Photo: VNA
Nguyen Duc Toan, Director of Merchandise of MM Mega Market Vietnam, said that Vietnamese consumers increasingly pay attention to a healthy lifestyle and absorb many different culinary cultures from countries around the world. Therefore, the company constantly strives to cooperate with Australian businesses, bringing a variety of high-quality imported foods and beverages.
Vietnam has been the 10th largest trading partner of Australia, while Australia is the 7th biggest trading partner of Vietnam.
In September, the 100 Australian organizations participating in the Austrade-led Shine and Thrive in Education and Agrifood Opportunities, engaged over 600 Vietnamese stakeholders across three cities in Southern Vietnam – Can Tho, Ho Chi Minh City, and Nha Trang.
This Australian government initiative promoted Australia's capabilities and strengths from over 70 participating organisations including 45 agrifood and beverage companies, 25 education and training service providers, Australian state governments, and Australian industry associations.
Anchored by Austrade and with support from the Department of Foreign Affairs and Trade, the Department of Agriculture, Fisheries and Forestry, and the Department of Education this substantive program highlighted the importance of the commercial relationship in the 50th anniversary of bilateral diplomatic relations.
This program follows on from the inaugural program in Hanoi, Hue, and Da Nang City in March 2023.
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