Lazada Vietnam’s newly appointed CEO James Dong / Photo credit: Lazada

In the role, Dong taking over from Max Zhang, who will still remain a part of Alibaba Group, which owns Lazada.

The ecommerce player expects the move to accelerate its growth in Vietnam and enable more cross-country collaborations, including bringing the livestreaming and entertainment features from Lazada Thailand to Vietnam.

“Vietnam continues to present a huge opportunity for Lazada,” Dong said in a statement. “I am confident that we will win in the market by engaging a young population, leveraging the quick pace of trends and through continuous application of our strong technology and logistics foundation.”

VNF ( Tech in Asia )