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Tran Ngoc Bich: “100-year strategy originated from human strategy”

Tran Ngoc Bich: “100-year strategy originated from human strategy”

It seems that there is a huge change in Tan Hiep Phat. It is not only the technological line, international standards, or the media but also the human. In an interview with Vietnambiz, Tran Ngoc Bich Deputy CEO of Tan Hiep Phat Beverage Group shared her viewpoint on human strategy in the largest beverage group in Vietnam.

Phuong Uyen Tran voices over #MeToo campaign in Vietnam

Phuong Uyen Tran voices over #MeToo campaign in Vietnam

February 11, 2021 | 01:04

According to Phuong Uyen Tran, Vietnamese women have become more emancipated than in other parts of the region, thanks to Vietnam's long history to stand up for itself, and women's active role in doing that.

Benefits of new layers of management to THP

Benefits of new layers of management to THP

February 08, 2021 | 22:39

"Aside from making our processes more efficient, the overhaul has also freed up my father's time.", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.

Zero Degree Green Tea's immediate success

Zero Degree Green Tea's immediate success

February 03, 2021 | 15:00

The immediate success of Zero Degree Green Tea helped Tan Hiep Phat exceeded its twelve-month sales target within two months, following by many competitors followed suit by jumped into the market.

Dr. Thanh Herbal Tea, the drink of banquets and gatherings

Dr. Thanh Herbal Tea, the drink of banquets and gatherings

February 03, 2021 | 10:00

With the ability to rebalance and detoxify the body after excessive eating, Dr. Thanh Herbal Tea was, in the first place, launched in the run-up to Lunar New Year. Since then, the tea has been seen at family banquets, and very common to see bottles of it at weddings and other big social gatherings as well.

2008 - the booming year of Tan Hiep Phat

2008 - the booming year of Tan Hiep Phat

February 02, 2021 | 16:47

Back in 2008 THP was the biggest advertiser in Vietnam. Tan Hiep Phat was everywhere: on billboards, on TV, in magazines, and all over social media. The new jingle was so popular that children were soon singing it in the playground.

Five Steps to Success: Setting Price

Five Steps to Success: Setting Price

January 31, 2021 | 09:30

Price, which determines the company's profit margin and has a profound impact on the marketing strategy, is considered one of the most basic elements for any brand, including Tan Hiep Phat's.

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