It seems that there is a huge change in Tan Hiep Phat. It is not only the technological line, international standards, or the media but also the human. In an interview with Vietnambiz, Tran Ngoc Bich Deputy CEO of Tan Hiep Phat Beverage Group shared her viewpoint on human strategy in the largest beverage group in Vietnam.
February 11, 2021 | 01:04
According to Phuong Uyen Tran, Vietnamese women have become more emancipated than in other parts of the region, thanks to Vietnam's long history to stand up for itself, and women's active role in doing that.
February 11, 2021 | 00:59
Notwithstanding the difficulty in recruiting more women in the area, which involves a lot of outdoor work, moving from stall to stall, Tan Hiep Phat still works hard to ensure we offer women the same opportunities as men.
February 10, 2021 | 12:31
"We try to encourage THP employees to understand that failure is all around us, and there is no reason to be afraid of it. It is something we should respect and try to learn from. ", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
February 10, 2021 | 12:28
Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran said the group have spent lots of time reaffirming that Dr.Thanh is not interested in "yes" people citing ripostes saying "If you agree with me all the time, then one of us is unnecessary."
February 10, 2021 | 12:21
Phuong Uyen Tran, Tan Hiep Phat Group Deputy CEO, gave two main reasons why Vietnamese find teamwork particularly difficult.
February 10, 2021 | 12:14
Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran cited the biggest mistake that Western companies made when entering Vietnam as "to try instilling a sense of teamwork."
February 10, 2021 | 12:11
Transparency, control and discipline are the very important keys to Mr. Thanh Quy Tran to cope up with biggest changes and challenges of THP since the turn of the century.
February 08, 2021 | 22:39
"Aside from making our processes more efficient, the overhaul has also freed up my father's time.", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
February 08, 2021 | 22:20
"Creating a proper board of directors enabled us to create a structured conversation to enhance the company's decision-making.", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
February 08, 2021 | 19:13
"For us, the value in constantly assessing the present to develop innovative ideas for the future is critical to the company’s health and success", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
February 07, 2021 | 22:59
"Computerization is one area where it does not pay to cut corners. It represents a once-in-a-lifetime transition for companies when they reach a certain size. It is critical to make it watertight", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
February 07, 2021 | 22:48
"Technology was a tool that would give him better visibility over what was happening at the company", Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran shared about her father's vision to ensure transparency and consistency across the THP.
February 07, 2021 | 22:35
"This system (Distribution Management System - DMS) has vastly improved our logistics and market intelligence (MI). It has made it far easier to detect patterns and improve efficiency", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
February 03, 2021 | 15:00
The immediate success of Zero Degree Green Tea helped Tan Hiep Phat exceeded its twelve-month sales target within two months, following by many competitors followed suit by jumped into the market.
February 03, 2021 | 13:00
While the trade embargo prevented Vietnamese businesses from buying US products and elsewhere, Thanh Quy Tran came up with the idea of forcing water through the fabric from US Army hammocks. Thanks to this, his first business had not been disrupted.
February 03, 2021 | 10:00
With the ability to rebalance and detoxify the body after excessive eating, Dr. Thanh Herbal Tea was, in the first place, launched in the run-up to Lunar New Year. Since then, the tea has been seen at family banquets, and very common to see bottles of it at weddings and other big social gatherings as well.
February 03, 2021 | 07:07
"Despite the cool temperature, they dumped him in a pen wearing just a pair of shorts, a sleeveless T-shirt, and a pair of slippers.", Phuong Uyen Tran wrote about the punishment her father had received at the orphanage when he was small.
February 02, 2021 | 16:47
Back in 2008 THP was the biggest advertiser in Vietnam. Tan Hiep Phat was everywhere: on billboards, on TV, in magazines, and all over social media. The new jingle was so popular that children were soon singing it in the playground.
Phuong Uyen Tran's father and mother harmonious traits: Yin and Yang building Tan Hiep Phat's success
February 02, 2021 | 15:41
While Mr. Thanh Quy Tran is an extremely logical person who has visionary, full of ideas and always eager to experiment, Mrs. Nu Thi Pham is equally intelligent and a great salesperson. They are yin and yang to each other.
January 31, 2021 | 09:30
Price, which determines the company's profit margin and has a profound impact on the marketing strategy, is considered one of the most basic elements for any brand, including Tan Hiep Phat's.