Miss Universe Thailand Partners With Upmesh To Make Interactive Pageantry The Future

Upmesh, the leading live commerce enabler in Southeast Asia will join forces with Miss Universe Thailand (MUT) this 2022 to usher the pageant community into a new era of interactivity.
July 18, 2022 | 12:00

As the official sponsor of MUT 2022, Upmesh will integrate live streaming into the pageant experience.

UM.jpeg

Upmesh seeks to empower the pageant community to connect with and expand their fanbase through the collaborative power of live commerce. For the first time ever, overseas fans can participate in the voting process to extend their support for their favorite contestant. Through a fun and engaging live selling competition, contestants will be able to showcase their charming on-screen personalities while devoted fans can interact with them in real time.

From live selling to live entertainment, MUT live selling competition will feature brand' partners' where buyers can engage with contestants in real-time and also contestants will earn more points when buyers endorse brand' sponsors and will get a chance to be TOP10 fast-track in the competition.

"We're excited to be pioneering the next era of e-commerce through this strategic partnership with Miss Universe Thailand. We are confident that through the use of Upmesh's live interaction capabilities, the pageant community will be able to connect with their fans on a more personal level." – Wong Zi Yang, CEO and Co-Founder at Upmesh

Upmesh's suite of live commerce solutions provides e-commerce functions for merchants and enables them to leverage the power of the community.

Sellers go live on either Facebook Live or Instagram Live

  • Upmesh captures orders through a merchant's live stream comments and incentivises the buyers to share through discovery, giveaways and drip messaging
  • Upmesh is committed to constantly launching new engaging and interactive features that aim to enable live commerce merchants to reach their full sales and creative potential through multi-channel discovery and sharing to unlock value and virality

Upmesh also goes beyond just basic automation to be a sales tool to help merchants grow sales through its analytics to identify best-selling items and patterns in buying behavior as well as buyer loyalty programs.

Ranging from mom-and-pop street shops selling on live streams to supplement foot traffic to specialized Live Commerce sellers moving thousands of SKUs a month, Upmesh is enabling trusted voices to be discovered by buyers.

About Upmesh

Founded in 2020, Upmesh is a live commerce enabler that helps online merchants using live commerce build communities and achieve virality. Upmesh's mission is to re-introduce trust in the eCommerce experience in Southeast Asia by transforming the static buying and seller experience from a static page with anonymous and empty five-star ratings to a meaningful two-way interaction with trusted reviewers using the power of livestreaming.

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