Starbucks opens first coffee store in Danang

On January 3, coffee giant Starbucks officially opened its first coffee store in Danang, marking its 35th restaurant in Vietnam, to celebrate its fifth year since entering the country, according to newswire Vneconomy.

Starbuck is planning to discover new horizons after its 5th anniversary (Source: AFP)

The store is located at 56 Bach Dang Street in Hai Chau district.

“Danang is the third-largest city of Vietnam with great potential for trading development. We were asked numerous times about when Starbucks will step outside the two traditional markets (Ho Chi Minh City and Hanoi) and now is the time,” said Patricia Marques, general manager of Starbucks Vietnam.

“Along with the milestone of opening the first store in Danang, we will implement other exciting plans in 2018,” she added.

To mark its five-year anniversary, Starbucks is offering special prices on its menu. Notably, customers can buy any tall-sized beverage at VND50,000 at any Starbucks coffee store across the country. A Starbucks Rewards member can get five times the STARS on any purchase.

Earlier this year, Starbucks announced the return of the Starbucks Reserve® Da Lat coffee after it was first introduced in 2016. Coffee from Da Lat has a strong flavour, with a hint of sweetness, and is reminiscent of Central American brews.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality Arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world.

In February 2013, Starbucks opened its first store in Ho Chi Minh City, also marking the first store in Vietnam, via Coffee Concepts Vietnam Limited, a subsidiary of Hong Kong's Maxim Group.

VNF/VIR