Vingroup owns five most valuable brands in Vietnam

Five brands of the Vietnamese conglomerate Vingroup have been selected among the 50 most valuable brands in Vietnam this year, according to a London-based brand valuation and strategy consultancy.

Vinhomes, VinCommerce, Retail Vincom, Vinpearl, Nam Ha Noi Urban Development are among Top 50 most valuable brands in Viet Nam (Photo: VNS)

They include Vinhomes, VinCommerce, Retail Vincom, Vinpearl and one subsidiary of the group, known as Nam Ha Noi Urban Development.

The total value of the brands is US$766 million, news website VnExpress reported.

Vingroup officials said this was the second consecutive year that Vinhomes was selected for the award. Similar to last year, it was the only representative of the real estate industry that was among the top five winners.

According to Brand Finance experts, Vinhomes ranks fifth on the list, with its brand value topping $511 million, which renders itself to have been in the top five for the second time since 2015.

The real estate corporation also received an AA in terms of brand strength.

The other four not only have their rank increase but also have their brand value rise nearly twice.

Vincom Retail has its rank increase to 20 th , with a brand value of $82 million; Vinpearl JSC rocketed from 32 nd to 23 rd , with a brand value of $67 million; and the newcomer VinCommerce ranks 19 th , with a brand value of $84 million, VietNamNetsaid, citing Brand Finance data.

The Hanoi Southern City Development, a member of Vingroup, also sits in the top 50 this year.

This year, the Vietnamese dairy giant Vinamilk continued to top the list, with a brand value of $1.01 billion. It also gets the highest rating AAA-.

The list is dominated by players from the telecom and banking sectors, which secure most of the places in the top ten.

On September 15, Brand Finance announced the nation's top 50 brands for the second year, in recognition of the development of the country's leading brand names. The total value of the 50 most valuable brands in Viet Nam in 2016 reached some US$7.3 billion.

Brand Finance is the world’s leading brand valuation and strategy consultancy, with offices in over 20 countries.

Brand Finance evaluates more than 57,000 brands around the globe annually and releases such reports as Top 500 Global Brand, Top 500 Banks, and Nation Brand Report./.

Ha Thuong