First Ever ISCM Awards 2021 Opens for Application; Recognising Excellence in the Shopping Centre Industry

HONG KONG, CHINA - Media OutReach - 10 March 2021 - The first ever ISCM Awards 2021 (the "Awards") is now open for applications until 30 June 2021. Initiated by the Institute of Shopping Centre Management ("ISCM"), the Awards recognises and showcases the outstanding performance and achievements of the finest retail property management professionals in Hong Kong in 5 award categories.

Founded in 2003, ISCM is a professional society and a recognised governing body in Hong Kong to standardise and enrich the overall professional profiles within the industry and strive to be leader of the shopping centre industry. The first annual Awards creates a platform to demonstrate the concerted efforts of industry peers in raising industry standards in a time of adversity, and strengthening Hong Kong's position as Asia's shopping city.

Themed "The Proven Strengths of Asia's Shopping City: Hong Kong", the Awards showcases and expresses gratitude to Hong Kong's finest retail property management teams, projects and retailers for their contributions to the shopping centre industry, standards and profession.

"The industry is cooperating with the government's various pandemic prevention measures and working with the public to fight the pandemic. Through the Awards, we hope to unite the valuable efforts made by the industry to overcome adversity, strengthen Hong Kong's position as Asia's shopping city, and bring positive impacts to the industry." ISCM Chairman, Mr. Baldwin KO said, "With the launch of the vaccination and continuous efforts from the industry to support government guidelines, such as maintaining social distancing and full utilization of the LeaveHomeSafe mobile app, the market should expect to bounce back and recover to a healthier level and an improved economy. In the future, ISCM is optimistic about the development of the Greater Bay Area, and will actively promote exchanges to broaden horizons of the industry peers. As the pandemic subsides, ISCM hopes that the government can assist the industry to strengthen exchanges in the Greater Bay Area and hence accelerate the recovery of the industry."

OC Chairlady of ISCM Awards 2021, Ms. Angie CHUNG added, "Industry peers react swiftly to emerging trends and strive to change the challenges brought by the pandemic into opportunities, such as utilising technology and deploying additional manpower to strengthen pandemic prevention. Through the Awards, industry peers are welcome to showcase their contributions to foster the development of the industry. The ISCM is honoured to have leaders from the real estate, property management, retail and marketing industries, as well as academic professors and representatives of non-profit making organisations to join our Jury Panel, enhancing the credibility and recognition of the Awards."

The ISCM Awards 2021 is open for nominations until 30 June 2021 under the following five categories:

ISCM is honoured to have esteemed industry leaders to be Jurors for the Awards.

The Jury Panel (arranged in alphabetical order of surnames)

Please download the Flyer for the Awards in this link: https://iscmawards.com/2021/pdf/ISCM-Awards-2021-Flyer.pdf

For more information, please visit www.iscmawards.com/2021

Please download photo here.

Photo caption: Photo of Mr. Baldwin KO,ISCM Chairman, and Ms. Angie CHUNG, OC Chairlady of ISCM Awards 2021.

About ISCM

The Institute of Shopping Centre Management (ISCM) is a non-profit makingorganization founded by a group of local shopping centre professionals, certified practitioners and professors in the shopping centre management industry. We have extensive knowledge, skills and practical experience in managing various shopping centre portfolios in Hong Kong and the Mainland China. As a professional society and a recognized governing body in HongKong,ISCMaims tostandardizeand enrichtheoverallprofessionalprofileswithintheindustryandactasa representative in the shopping centre industry. Ourmissionis toidentifyvarious prospectivechannelswith government bodies,therebycreating aplatformto exchange best practices in the art and science of shopping centre management within the Asia Pacific region.