The 'Luc Ngan-Bac Giang Lychee Week in Hanoi' just opened at BigC Thang Long on June 13th as part of Bac Giang's activities to promote lychee consumption this year.
Bac Giang lychees showcased at the lychee week in Hanoi. (Photo: Big C)
Deputy Head of the Department of Domestic Market under the Ministry of Industry and Trade Hoang Anh Tuan, said that the lychee week in Hanoi is a practical activity to introduce and promote high-quality Luc Ngan-Bac Giang lychees to the people of Hanoi.
Tuan noted that lychees are now available in nearly all provinces and cities across the country.
Luc Ngan-Bac Giang Lychee Week, which will run until June 20th, will offer Hanoian customers top quality lychees from Bac Giang, said Tran Quang Tuan, Director of Bac Giang provincial Department of Industry and Trade.
Tuan added that this year's event is held earlier than previous years as the province wishes to hasten the connection with enterprises from the beginning of the harvest to boost the consumption and export of the fruit to Southeast Asia countries, particularly to Thailand, through the chain of BigC supermarkets.
For the first time, BigC supermarkets will offer customers eight types of food and drink made from lychees, such as lychee tea, lychee jelly, lychee juices, fried lychees, lychee doughnuts, among others, said Executive Vice President of Public Relations and Corporate Social Responsibility Department at Big C Vietnam, Le Thi Mai Linh.
Big C Vietnam will set aside their most beautiful display space to show off Luc Ngan lychees with full information such as their VietGap certificate, codes to trace the origin of products, geographic indication and attractive designs.
After the week, the chain of Big C supermarkets will continue to display and sell lychees and related products to serve customers in the hope of helping Luc Ngan lychees become stably consumed on the domestic market, said Linh.
The first batch of lychees will be shipped to Thailand by Central Group Vietnam and Big C Vietnam in the next two weeks. The export volume of Luc Ngan lychees to Thailand is expected to triple this year compared to last year./.