Quang Ninh to Promote Local Brands to the International Market

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Quang Ninh booth at CAEXPO 21.

The 21st China-ASEAN Expo (CAEXPO) took place from September 24-28 in Nanning City - the capital of Guangxi Zhuang Autonomous Region, China. At this event, the Vietnamese trade pavilion had the participation of more than 120 enterprises from 22 provinces and cities across the country, with about 200 booths displaying products and services on an area of ​​nearly 5,000m2 (the country with the largest scale at the fair, only after the host country China).

At each fair, Vietnamese businesses have the opportunity to approach about 50,000 Chinese and ASEAN traders. This time, Quang Ninh has 70 OCOP products (3-5 stars) introduced at the fair such as Duong Hoa tea; Ba Che yellow flower tea; Bavabi Van Don seafood floss; Morinda officinalis wine, Yen Tu plum wine; Northeast medicinal tea... In particular, Duong Hoa tea, with the unique features of a unique tea-sea region of the Hai Ha tea region in Quang Ninh, has attracted the attention and love of many consumers, as well as major trading partners from China.

Pham Thi Thanh Huong, CEO of Duong Hoa Viet Tu Tea, said: "CAEXPO 21 is a great opportunity to introduce products to a tea-loving and connoisseur market like China. We are proud to bring its unique tea and are also happy that these products are positively received. Thanks to that, we also had the opportunity to bring Duong Hoa Viet Tu Tea to display at the ASEAN - China Free Trade Area (ACFTA), and at the same time have the opportunity to connect with many large distributors, specifically Camex, to bring this product deeper into the Chinese market".

Quang Ninh's Duong Hoa Viet Tu Tea products are displayed and introduced at the ASEAN - China Free Trade Area (ACFTA).

With about 70 products introduced, the Quang Ninh booth was organized on a large scale, with beautiful designs and high quality, attracting a large number of visitors to visit and shop. Many Vietnamese branded products participating in the fair were interested in learning about and shopping by local people.

Several Quang Ninh tea and seafood products were also accepted by Sunwah Kunming Group as a consumption agent, conducting Livestream sales for customer partners in China and some Southeast Asian countries. In the Vientiane market (Laos), many distribution units also raised the issue of becoming product distribution agents.

Along with that, the Cultural and Tourism Cooperation Forum, the China-South Asia Trade and Geographical Indications Forum; the Vietnam - Laos Business Connection Conference, and some activities on the sidelines of the fairs have created conditions for businesses of the two countries to learn, strengthen cooperation and move towards market expansion.

In addition to trade promotion, intending to bring Quang Ninh branded products further into the international market, the most important thing is that businesses must constantly improve product quality, bringing unique and local values ​​to attract consumers from international markets.

The food production process is increasingly professionalized.

Pham Thi Thu Hien, CEO of Bavabi Seafood, shared: "Bringing a product to the international market is difficult, finding a place for that product is even more difficult. To do so, the product must be of good quality, different from similar products on the market, and have its own unique values. Quang Ninh's seafood raw material area is an advantage for us in terms of seafood quality. Along with that, we will also continue to promote research and application of modern and advanced technologies to improve product quality, increasing the competitiveness in foreign markets".

According to Nguyen Kien - Director of the Quang Ninh Center for Promotion and Development of Industry and Trade, the industry and trade sector will continue to further promote the connection and trade promotion with international markets, focusing on close markets such as China and ASEAN. In addition, taking advantage of free trade agreements and the advantages of cross-border e-commerce will also be promoted in the coming time.

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