CEO of ride-hailing firm Go-Viet Le Diep Kieu Trang has decided to step down from her position after five months in charge, local media reported.

Le Diep Kieu Trang.

A representative of Go-Viet confirmed the information and said both sides tried to close gap on differences but failed to reach a mutual agreement in the end, and Trang opted for a new direction.

With the current management board and the support from Go-Jek, Go-Viet would continue to make positive contributions to the Vietnamese market, which has witnessed Go-Viet’s strong growth over the year, said Go-Viet's representative.

Go-Viet currently offers competitive fares in Vietnam’s ride-hailing market, but still faces fierce competition from other rivals such as Grab or Be, particularly after Grab’s announcement of an additional investment of US$500 million in Vietnam.

Le Diep Kieu Trang previously was CEO of Facebook Vietnam in nine months before leaving the post in December 2018.

Prior to this, she was CEO of Fossil Vietnam, which acquired Misfit Wearables founded by her husband Sonny Vu, a Vietnamese American businessman for US$260 million in 2015.

Misfit Wearables, a startup specializing in keeping track of human health and physical activities, had attracted investment from John Sculley, former CEO of Apple, and Hong Kong billionaire Li Ka-shing.

Trang comes from a family with a long business tradition.

Her father, Le Van Tri, was a deputy CEO of Southern Rubber Industry Joint Stock Company (Casumina), Vietnam's leading tyre manufacturer, while her brother, Le Tri Thong, was a deputy CEO of Dong A Bank and is currently vice chairman of Phu Nhuan Jewelry Joint-Stock Company (PNJ).

Trang won scholarships to study at Oxford University in England and then Massachusetts Institute of Technology (MIT) in the US. After that, she worked for global management consulting firm McKinsey in the US before joining Fossil.

VNF ( Hanoitimes )