Strengthening cooperatives, supporting the promotion of product marketing

A training workshop was held on "Strengthening and developing cooperatives and supporting the promotion of product marketing" from August 4 to 6 for 30 participants from Thong Nong Mylai Cooperative, ginger growing groups, community development groups and interest groups in 4 communes (Can Yen, Luong Thong, Da Thong, Luong Can) and Thong Nong town.

Strengthening cooperatives, supporting the promotion of product marketing

At the training workshop. Photo: AFV

The content of the training course included Market research, SWOT (Strengths, Weaknesses, Opportunities, Threats) tool analysis, building business goals, developing marketing strategies, customer access, sales and brand marketing plans - brands.

Participants have access to basic knowledge about marketing products, know how to analyze and market research for the products they produce. They listened to the sharing of successful experiences from Tan Thanh Bac Can Cooperative on production processes, agricultural product processing and market access, target customer identification and product marketing with high efficiency.

The workshop was held with technical support from Aid for social protection program Foundation Vietnam (AFV) and financial support from ActionAid Vietnam, implemented by the Management Board of Supporting Program for Development in Thong Nong district and People's Committee of Thong Nong district./.

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