Vietnamese Canned Sugarcane Juice Launched in US Market

The first batches of Vietnamese canned sugarcane juice, Kanpe Red, have recently hit the shelves of convenience stores and supermarkets in the coastal city of Miami, Florida, United States.
April 27, 2024 | 20:41

All of the products are printed with the Vietnamese national flag and are being officially distributed by Henri R. Chaumin, a Haitian-born businessman.

Kanpe Red is a canned sugarcane juice drink produced by Lam Son Sugar Cane Joint Stock Corporation (Lasuco) which has had its quality certified by the US Food and Drug Administration (FDA).

Customers taste sugercanned juice at  Miami's supermarket (Photo: Kieu Trang/VNA)
Customers taste sugarcane juice at Miami's supermarket (Photo: Kieu Trang/VNA)

Although it was only introduced to the US market earlier this year, Kanpe Red sugarcane juice drinks have proved popular among local consumers.

According to Chaumin, chairman of Mega 4's Bottling Company, Vietnamese products use 99% pure sugarcane with only 1% kumquat flavor, whilst they also have a storage time of up to one year.

He went on to reveal that the current competitor to Lasuco's sugarcane juice products in the US is Goya, whose pure sugarcane ingredients account for only 32%, with the remaining 67% being added water and sugar.

He stated his plans to sell the products in areas inhabited by many Latin Americans, who reside in coastal areas.

The first cases of Vietnamese canned sugarcane juice have hit supermarket shelves in Miami, the US state of Florida.
The first cases of Vietnamese canned sugarcane juice have hit supermarket shelves in Miami, the US state of Florida. (Photo: Kieu Trang/VNA)

After Miami, he will gradually distribute the Kanpe Red sugarcane juice drink to all 52 states around the US.

He hoped that Kanpe Red’s "Made in Vietnam" cane juice drinks would be widely sold in the US, noting that Lasuco Group's products would soon affirm its Vietnamese brand in the US market.

According to Vietnamese Trade Counselor in the US Do Ngoc Hung, sugarcane products have bright export prospects ahead in the US market as they are not on the list of items that must be inspected due to pest risk. Therefore, these products can be exported to the US market at any time, he added.

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