(VNF) - Vietnam’s tra fish sold at Aeon supermarkets in Japan is listed among “TopValu” products, which are goods of superior quality.

Vietnamese tra fish is now in Japan's TopValu list (source: cafe.vn)

Keisuke Hino, who manages AEON’s aquatic products section in the northern Kanto and Niigata region, said to meet TopValu standards, products must meet the 5 criteria: meeting customer’s taste; winning the confidence of customers in terms of safety and environmentally friendly, product information is highly visible and understandable to consumers, reasonable price, and commitment to delivering satisfactory product.

The Vietnamese tra fish product made following the recipe of the eel dish – a traditional food of Japan in the summer – is being sold at AEON supermarkets since June, and the retailing group plans to expand the sale of this product in the future, he added.

It is summer in Japan and during this period the temperature reaches its peak of the year. Japanese consumers therefore selects certain type of food, particularly catfish to cool down the heat in the body, according to Eastern medication views.

Japanese and Vietnamese specialists assessing tra fish in Aeon Mall, Japan (source: VOV)

Eel dish is one of the most loved choice for the Japanese, traditionally. However, nowadays, the supply is below the demand, therefore, alternative from the catfish group is a great substitute product.