Japanese centennial business impressed with groundbreaking and creative approach of a Vietnamese beverage corporation

Takasago is an international corporation founded in Japan in 1920. During more than 100 years of establishment, Takasago has developed flavors for many manufacturers of food, beverages, high-end perfumes, and home care products...in many countries around the world.

Takasago has global coverage. The group has offices, production locations and product research and development (R&D) centers in 27 countries and regions.

In Vietnam, Takasago opened a representative office in 2004 in Ho Chi Minh City. Takasago assesses Vietnam as one of the fastest growing economies in the world, with a stable and supportive political business environment, as well as a highly educated labor force, all of which bring foreign businesses great opportunities.

Sharing about Takasago's impressive and successful work in Vietnam, the company representative said: The success came from our cooperation with Tan Hiep Phat Group in developing Green Tea products The product created a spectacular breakthrough, quickly becoming the leading product in the healthy bottled green tea (RTD) market.

Mr. Jun Sakurai – CEO Southeast Asia, Takasago Group.

In 2006, Tan Hiep Phat Group officially launched Zero Degree Green Tea product with the natural flavour of famous Thai Nguyen tea leaves. Taste plays an important role in the success of a beverage brand. As a strategic partner of Tan Hiep Phat, Takasago's participation at the beginning of the product development process contributed to creating a significant difference for the Zero Degree Green Tea product.

Zero Degree brand of bottled green tea has become a new phenomenon, a pioneer in the market with natural, healthy beverage products.

“This is the Group's first cooperation deal when entering the Vietnamese market. The opportunity to collaborate with Tan Hiep Phat, one of the leading companies in the beverage industry in general and RTD tea in particular, continues to help us assert ourselves in this market of 100 million people," said a Takasago representative.

Creating a breakthrough in the Vietnamese beverage market

Takasago also said that the Group and Tan Hiep Phat have the same vision of business development, daring to invest aggressively to bring healthy products and to contribute social and environmental values to sustainability. At the same time, we believe that we will continue to have excellent collaboration projects, bringing great values and creating breakthroughs in the Vietnamese and regional beverage markets.

Natural ingredients create the famous Dr Thanh Cooling Tea product in the Vietnamese market.

“We always support and focus on developing flavourings for local products, using local ingredients, to create positive values to the community and the environment. Takasago works closely with Tan Hiep Phat's R&D team, coming up with creative, groundbreaking ideas... which suit the needs and preferences of consumers in both domestic and export markets", Takasago representative said.

To create new challenges, Takasago is committed to maintaining a stable supplying source of ingredients, constantly working toward R&D breakthrough in flavours which are loved by consumers to assisting Tan Hiep Phat in creating market leading products.

Expressing its views on the Vietnamese business community, this centennial group said that the Vietnamese business community including local and international companies has strong connections to one another other. Many are ready to support each other through sharing business opportunities and collaboration for mutual development, opening up new opportunities in the international market.

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