Japanese Enjoy Chicken Meat Products Made From Vietnam

Japanese consumers prefer products made from chicken processed in Vietnam, especially marinated chicken thighs.
January 16, 2024 | 09:41

On January 9, C.P Vietnam Corporation said since the factory exported the first batch of processed chicken to Japan in October 2022, this country has become Vietnam's main market.

Japanese Enjoy Chicken Meat Products Made From Vietnam
In 2024, PV Food Binh Phuoc factory aims to increase the export value by up to 200 million USD per year. Photo: NLD

In 2023, export sales of CPV Food Binh Phuoc factory have increased more than 3 times compared to 2021, of which come from the Japanese market. They also export the products to Hong Kong, Laos, Cambodia, and other countries.

According to the factory, processed chicken products are popular with Japanese consumers, showing the success of the company's Feed - Farm - Food value chain.

In 2024, CPV Food Binh Phuoc factory aims to increase the export value up to 200 million USD per year, expanding markets to other parts of the world such as the U.S. and European countries.

Japanese Enjoy Chicken Meat Products Made From Vietnam
According to the factory, processed chicken products are popular with Japanese consumers, showing the success of the company's Feed - Farm - Food value chain. Photo: NLD

Wirat Wongpornpakdee, Senior Deputy General Director in charge of New Business Development and Food Business C.P. Vietnam, said their vision is to become "the world's kitchen".

"We hope to put our love and dedication into each product and ensure the best quality, contributing to bringing Vietnam to the world's branded poultry meat export map. To achieve this goal, C.P. Vietnam has learned from the markets of other countries, equipping the factory with new technologies, and meeting strict criteria from high-end import markets. The factory's products can be made specifically for each market and customer,” he said.

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