Opportunities for Vietnamese Organic Products to Enter Dutch Market

Ambassador Pham Viet Anh attended the opening ceremony of Miss Linh booth at Horecava International Fair 2023 in Amsterdam, the Netherlands. Source; Vietnamese embassy in the Netherlands

Miss Linh, an e-commerce platform of Viet Nam Food Europe BV operating in the Dutch market, has presented Vietnamese eco-friendly products at HORECAVA, a large Dutch event for food, beverage and service industry, in Amsterdam, the Netherlands, VNA reported Sunday.

This event also marked the official launch of Miss Linh with the participation of Pham Viet Anh, Vietnamese Ambassador to the Netherlands and Vo Ngoc Diep, Trade Counselor.

At the event, which was held from January 9 to 12, Miss Linh signed a contract with VI2CI company, one of the e-commerce platforms for agricultural products, electronic devices and fashion in Vietnam. This is seen as an opportunity for Vietnamese agricultural products to penetrate the Dutch market.

Vietnamese agricultural products of 10 SMEs have been displayed at Horecava fair – the largest catering trade fair with the participation of thousands partners of F&B industry in the Netherlands.

According to Vietnamese Ambassador to the Netherlands Pham Viet Anh, as the Nethelands is a gateway to Europe so it is easy for a product to enter other European countries once it is imported into the Netherlands.

More recently, Vietnamese litchi and longan were shipped to France and Belgium from the Netherlands and later transported to other countries, including those in Eastern Europe.

Since its establishment in August 2022, Miss Linh has helped four small and medium-sized businesses owned by women sell their products on "webshop" platform.

Miss Linh is expected to develop quickly in the Dutch market, especially in the context that e-commerce has became popular and bilateral trade turnover between the two countries has increased in recent years, reaching about EUR 11 billion (USD 11.9 billion) in 2022.

Although newly established, Miss Linh already has 10 partners such as Vinasamex, Hoi An Roastery, Dinh Gia Foods, Nam Son Group, Real Bean Coffee; Palmania, Tien Duc, Pull's Coffee, Ky Nam Seawead and Mai Organic.

Horecava is an annual trade fair in the Netherlands specialising in the fields of restaurants, hotels, food and beverages and interior design. This year's edition attracted some 700 companies from around the world.

Within the program, 10 SMEs including Real Bean Coffee, Palmania, M.A.I Organics, Vinasamex, Tien Duc, Bach Tra, Pull Coffee, Dinh Gia Foods, Maison Tet had promoted and approached potential Dutch partners, contributing to the strategy of expanding the international market and enhancing the position of Vietnamese agricultural products to the Europe.

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