Participants of Tasting Vietnam.

Tasting Vietnam had the attendance of more than 40 guests representing the purchasing department of leading retail groups (Central Retail, Siam Makro, Big C, The Mall Group), and enterprises designated to directly import from Thailand.

Applying a new approach, focusing on the finished product experience in the form of business-to-business transactions, this event marked a strong transformation of Vietnam's food and beverage industry with the direction of deep and sustainable integration with the international market.

Vu Kim Anh, representative of Association of High Quality Vietnamese Products, said, "The goal of today's event is to change the approach to trade promotion, instead of just meeting between businesses and businesses. We want to turn those products into typical Vietnamese dishes with ingredients from the businesses that will participate in today's event.

We hope that, when enjoying Vietnamese dishes, guests will feel the deliciousness and quality of the product, so that the connection between businesses, suppliers, and buyers will be more effectively."

Some Vietnamese products were introduced at the event.

The products selected at the event of QP Foods, Khai Hoan, Tri Kien, Khanh Ha Foods, Tan Nhien represent a new generation of products, meeting the diverse tastes of global consumers.

They apply advanced processing technology, keeping their identity, and promoting the essence of Vietnamese cuisine.

At the event, through the hands and unlimited creativity of artisans, the quintessence of local raw materials such as Bac Giang lychee, Phu Quoc fish sauce, Cu Phong grapes, Tay Ninh rice paper become a unique source of ingredients to create outstanding dishes of the regions of Vietnam, making the guests extremely excited.

Wisan Anggurarat, deputy commercial director of Siam Makro, a subsidiary of CP Group Thailand said, "This is a good opportunity to promote the product. We see a wide range of products here, that are all high quality Vietnamese food with scrumptious taste. These products can all penetrate and sell well in the Thai market.

Our company is interested in rice paper products used for the fresh spring rolls of Vietnamese enterprises here. I think our customers will love this product".

Nguyen Hai Son, representative of ThaiBev, which accompanies the Vietnam Trade Office in Thailand to organize the Tasting Vietnam program, appreciated the new format, connectivity and effectiveness of the event. He expressed hope that more activities in this form will be organized in the future.

Nguyen Thanh Huy, in charge of the Vietnam Trade Office in Thailand.

In charge of the Vietnam Trade Office in Thailand, Nguyen Thanh Huy affirmed that this is a new approach for trade promotion activities abroad, taking advantage of typical products and foods of each region.

It builds a Vietnamese brand and leaves a strong mark on a new generation of innovative products in the international market.

Huy said, "The Vietnam Trade Office in Thailand organized many seminars as well as programs, recently a program to experience Vietnamese flavors, to help businesses diversify their current products.

Ultimately, the national brand element is a goal that all businesses and state agencies want to build and promote".

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