Vietnam, Morocco join hands to promote tourism

This round table is organised by the Embassy of the Kingdom of Morocco and the Vietnam National Administration of Tourism (VNAT). It provided the gateway, for foreign travel agents, tour operators, airlines, tourism organisations, hotels and resorts in other international destinations to promote their products and services to potential customers in Vietnam.

Koutoubia Mosque, a beautiful spot in Marrakech

This event aims to showcase myriads of opportunities that Morocco and Vietnam offer, in term of tourist attractions and the hospitality industry, both within the two countries and wider, as gateways, respectively to Africa and South East Asia.

“It is an occasion to explore Morocco and Vietnam prospects of co-operation, by promoting the exchange of information on tourist products of both countries, and exploring innovative ways for jointly developing new forms of co-operation in the tourism and hospitality sector,” said Ambassador Azzeddine Farhane.

“Morocco’s foundations lie in its history and give the country all the authenticity; persity and mixing that make the nation’s singular identity so strong. ​Hence, the Moroccan people are synonyms with the image of their country as well as being rich in their persity and tolerance.​”

“Both our two countries have developed fruitful and efficient tourism strategies, as leverage for the national economy, laying the foundation for more private and public involvement to lift Morocco and Vietnam’s tourism industries into a new height,” he said.

Salim Mikram, director of Marketing Department at the Moroccan Agency for Tourism Development, said the target is to place Morocco into the world’s top 20 tourist destinations, double tourist numbers​ and enhance sustainable and responsible tourism with custody of the environment and respect to the Moroccan authenticity, social and cultural life​.

In 2017, Morocco received 11.3 million tourists, while Vietnam reached 13 million, during the same year.

Hà Văn Siêu, vice chairman of the VNAT, said Morocco and Vietnam share a variety of tourism similarities and potentials, in term of stability, geographic position, wide and long sea shores, and hospitality and tourism infrastructure.

Morocco ranked top tourism destination in Africa in 2017, while Vietnam ranked first in Asia, one the world’s fastest growing tourist destinations for the same year.

This shows the dynamism of their tourism sectors and their resilience to international market turbulent conditions, Siêu said.