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At the Vietnam Exhibition Hall, the Opening Ceremony of Vietnam National Brand Week at EXPO 2025 Osaka, Kansai (Japan) was held by the Ministry of Industry and Trade (Trade Promotion Agency) of Vietnam in collaboration with the Ministry of Culture, Sports and Tourism (Department of International Cooperation) of Vietnam and related units.

Ngo Trinh Ha, Consul General of Vietnam in Osaka, noted the great significance of the event in the context that the Vietnam-Japan Comprehensive Strategic Partnership is growing deeply. This is also a milestone to recognize more than 20 years of implementation of the Vietnam National Brand Program - a national-level trade promotion program that has been implemented methodically and effectively.

The special event took place on May 26 at the EXPO 2025 in Osaka (Japan) (Photo: baoquocte.vn).

According to Bui Quang Hung, Deputy Director of the Trade Promotion Agency, Vietnam National Brand Week brings a space to experience Vietnamese brands right in the heart of EXPO 2025. Japanese and international visitors can experience several signature products and outstanding achievements of the Vietnam National Brand Program.

It is also an opportunity for Vietnamese businesses to expand trade connections, seek investment cooperation opportunities, and promote sustainable development.

Maehara Makoto, Director General of the Department of International Cooperation, Kinki Regional Bureau of Economic and Industrial Economics, Ministry of Economy, Trade and Industry of Japan, said that more than 2,000 Japanese enterprises, including many from the Kansai region, have invested and operated in Vietnam.

The Vietnam National Brand Week was held by the Ministry of Industry and Trade (Trade Promotion Agency) of Vietnam in collaboration with the Ministry of Culture, Sports and Tourism (Department of International Cooperation) of Vietnam and related units (Photo: baoquocte.vn).

"Vietnam is now an extremely important partner for businesses in the Kansai region in particular and Japan in general," said Makoto.

Nearly 40 Vietnamese enterprises have products displayed or participated in exchanges and connections within the framework of Vietnam National Brand Week at EXPO 2025 with diverse industries such as garments, pharmaceuticals, ceramics, food, industrial equipment, mechanics, and technology. Products are displayed inside the Vietnam Exhibition Hall and the Festival Station experience room area at EXPO 2025 from May 26-31

Vietnam Exhibitor coordinates with its Japanese counterparts, namely business associations, corporations and companies to organize meetings and exchanges between Vietnamese business delegations and friends.

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