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According to the municipal Department of Tourism, these figures will help the city's tourism revenue exceed 36 trillion VND (1.41 billion USD), up by 15% from 2024 and 49% from 2019—the year before the COVID-19 outbreak.

As a popular tourist destination in central Vietnam, the city plans to maintain its signature events in 2025 such as the Da Nang International Fireworks Festival, Da Nang Asian Film Festival, a food tour, a New Year celebration, and a beach tourism programme.

Tourists watch a fireworks display in Da Nang city (Photo: VNA)

The 16th fireworks festival, scheduled to run from May 31 to July 12, will light up the sky in six nights and feature 10 teams for the first time.

Last year, Da Nang welcomed approximately 10.9 million visitors and reeled in 31 trillion VND, up 32.8% and 22.1% year on year, surpassing the yearly targets by 29.3% and 10.8%, respectively.

The central economic hub has 90 kilometres of coastline and dozens of beaches, including stunning My Khe. Meanwhile, the city’s Ngu Hanh Son (Marble Mountain) district is renowned as a centre for stone sculpture art, with Non Nuoc craft village standing at the foot of Marble Mountain.

Experts said those natural advantages, combined with modern infrastructure, good services, safety and hospitality, create unique traits for the city.

With broad beaches, fantastic street food, the famous Hai Van Pass, and a growing collection of cafes, restaurants, and bars, it’s no wonder the residents of Da Nang sport some of the broadest smiles in the country. The warm sands of My Khe Beach sweep south from the mountainous Son Tra Peninsula. Da Nang hosts some of Vietnam's top luxury resorts, but much of the beach still belongs to the people who make it their playground, gym, and source of livelihood.

Be sure to set the alarm clock early at least once during your stay. Along the shore, fishermen sell the day’s catch, football and volleyball matches spring up all around, and people jog, stroll or simply relax on the sand.

The Son Tra Peninsula strikes out into the ocean, its densely forested hillsides are home to the endangered red-shanked douc langur -- one of the world’s most striking primates. Grab some binoculars, hire a motorbike, and head out for a day of wildlife spotting.

The Cham people once ruled much of Central Vietnam, and ruins of their temples have been excavated around Da Nang. The superb Cham Museum of Sculpture houses the largest collection of Cham sculpture in the world.

Da Nang is a dream destination for foodies, with scores of seafront eateries and street food stalls. Mi Quang — a dish of rice noodles, pork, shrimp, quail eggs, peanuts and fresh herbs — is a must-try delight.

Da Nang is a great destination year-round. However, the best months to visit are from March to May and September to October, when the weather is warm. June to August sees little rain and the sea is clear and calm. The rainy season from November to February brings long rains and moody weather.

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