The store is located in the SOHO district, 93-107 Shaftsbury Avenue, London W1D 5DA, offering popular and signature beverages, such as the [Very Grape] series, [Roasted Brown Boba milk (Original)], [Aqua Green Cheese], amongst many others.

A buy-one-get-one-free special, along with a half-price discount on the second cup during the opening days of the new store, attracted numerous fans, customers, and influencers to turn up and check in at the store. On the first day of opening, the first customer was waiting outside the store at 9:40 am, with the queue stretching over several streets in either direction of the store.

Some of these customers even traveled from major cities across the UK just to get their "first cup of HEYTEA for the autumn". The price range for beverages at the HEYTEA London SOHO store ranges between £3.9 and £7.9, with popular drinks, such as [Very Grape] series and [Roasted Brown Bobo] series being priced between £5.5 and £6.9.