(VNF) - One Love: International Reggae Day Celebration, a 5-hour online media festival utilizing the power of music, media and technology to highlight the impact of Jamaican music and reggae culture globally, will open at Hanoi Rock City on Saturday (July 1^st).

The music programme will showcase international DJs, MCs and bands including Selectas’, Boca, Matty C and One NayTon.

All the reggae lovers and curious people in Hanoi are invited to this event of reggae music, visual arts, dance and culinary treats.

The festival takes place from 9 p.m. to 1 a.m. at 27/52 To Ngoc Van Str., Tay Ho Dist., Hanoi.

International Reggae Day (IRD) is an annual event held in Kingston, Jamaica on July 1^st and is dedicated to celebrating a style of music that entered into the world in a sleepy little country in the Carribbean and exploded to touch every corner of the world with it’s style. Originally born out of Ska and rocksteady style of musics in the 1960’s, it quickly gained distinction with it’s unpolished sound and dependence on rhythm. It took a few years as a grassroots movement before it began expanding.

Reggae became a powerful music with deep roots by the time Bob Marley joined the scene, and it’s influence has never really stopped spreading. The style of reggae has really spread wide, with tons of different styles popping up, including a type of poetry called Dub Poetry, which is West Indian Poetry being synced up with amazing reggae beats to create a musical poetry style all its own.

IRD is celebrated in Kingston, with thousands of fans and musicians coming from all over the world to gather there to celebrate the amazing history of reggae history.

Inspired by the visit of Nelson and Winnie Mandela to Jamaica after his release over twenty-three years ago, IRD has become a global movement uniting nations around the world in peace for equal rights and climate justice./.