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The 20th Hoi An-Japan Cultural Exchange opened on August 2 in the UNESCO-recognized town of Hoi An in Quang Nam province, VOV reported.

This event, which will run through August 4, showcases unique cultural activities, art performances, and interesting experiences such as enjoying Japanese tea ceremony, writing Japanese calligraphy and Hoi An - Japan food space, highlights the solidarity and friendship between Japan and Vietnam, and is an opportunity for Hoi An to attract tourists.

At the re-enactment of Vietnamese Princess Ngoc Hoa's wedding to Japanese businessman Araki Sotaro. Photo: Sinh Le

The opening night featured performances by traditional art troupes from Japan and Vietnam and a re-enactment of Vietnamese Princess Ngoc Hoa's wedding to Japanese businessman Araki Sotaro, with a procession on the Chau An boat through Hoi An ancient town.

The exchange included the "Hoi An-Japan and tourist" boat race, an opera called "Princess Anio," a Japanese tea ceremony, and Hizen ceramics painting. Hoi An city inaugurated the restoration of the Cau pagoda, an important architectural relic that symbolizes Japan's historical presence and cultural exchange in the area.

Performance at the re-enactment of the wedding of Vietnamese Princess Ngoc Hoa and Japanese businessman Araki Sotaro. Photo: Sinh Le

Experiential activities will promote the image of Hoi An, Vietnam, and Japan and strengthen the enduring relationship between the two countries.

The 20th Hoi An-Japan cultural exchange is one of Quang Nam’s tourism stimulus activities.

The exhibition "Dialogue with Ukiyo-E paintings" is open for free to serve people and tourists from July 27 to August 4. Photo: Japan Foundation Center for Cultural Exchange in Vietnam

To celebrate the 20th anniversary of “Hoi An - Japan Cultural Exchange”, the Hoi An People's Committee, in cooperation with the Japan Foundation Center for Cultural Exchange in Vietnam, will organize two exhibitions “Japanese Dolls” at the Japanese Culture Gallery and “Dialogue with Ukiyo-E paintings.” Japanese dolls reflect Japanese cultural practices, aspirations and beliefs accumulated over centuries, while Vietnamese artists will create Ukiyo-e Arts, with Vietnamese traditional material of Dó, or poonah paper, silk and lacquer.

These 2 exhibitions bring unique flavors by combining the touch of history with the sense of beauty, and inspiration of modern time, creating exhibits that are full of creativity.

Special Folk Art at 20th Hoi An-Japan Cultural Exchange on August 2.

According to Nguyen Thanh Hong, Director of the Department of Culture, Sports and Tourism of Quang Nam province, Quang Nam is focusing on developing tourism into a key economic sector. Policies have been implemented to support businesses in promoting tourism products, including green tourism and eco-tourism.

Efforts are being made to create tours and tourism chains that will encourage visitors to stay longer, he added.

This is a wonderful opportunity for domestic and international visitors to experience the cultures and traditions of both countries, while also enhancing understanding and bonding between the people of Vietnam and Japan.

In the first half of this year, Quang Nam welcomed 4.6 million visitors, up 18% from the previous year. This included 3.1 million foreign tourists, up 28%, and 1.5 million domestic travelers, up 4%. Local tourism revenue increased 11% to USD 380 million .

Hoi An was recently voted one of the world's most popular cities and recognized as a UNESCO Creative City. The 20th Hoi An-Japan Cultural Exchange and other cultural activities in Quang Nam showcase Quang Nam’s tourism potential.

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