A popular international commercial art fair in the UK with a 25-year history, Affordable Art Fair this year attracted over 100 exhibiting galleries from all over the world, showcasing thousands of artworks from paintings and sculptures to cutting-edge photography, printmaking, and mixed-media artworks. With prices ranging between 50 GBP (62.6 USD) and 7,500 GBP, the fair offered pieces of art suitable to all tastes and budgets.

At the fair, three galleries, namely Hanoi Art House, and Thang Long Art Gallery và ArtBlue Studio showcased Vietnamese artworks, including lacquer, oil on canvas, watercolor, and wood-burn paintings, drawing attention from local and foreign collectors and visitors. The artists having works on display are Thanh Chuong, Phuong Binh, Bui Trong Du, Hoang Duc Dzung, Nguyen Minh Son, Thanh Nguyen, Dinh Ngoc Thang, Ngo Van Sac, Vu Thu Hien, Le Quan, Nguyen Lam, Phuong Quoc Tri, Lieu Nguyen Huong Duong và Bui Van Hoan.

Present at the Fair, Ngo Van Sac said the Affordable Art Fair in London where art lovers from all over the world gathered was a wonderful opportunity to promote Vietnamese art. Sac brought to the Fair wood-burn paintings and was happy to receive positive feedback on this new form of art from Vietnam.

Artworks by 14 Vietnamese artists are on display at Affordable Art Fair 2024 held in London from May 8-12. Photo: VNA

The Fair started 25 years ago intending to make it an accessible, easy place, and joyful place for people to come and purchase art, Jennifer Conner, UK Regional Managing Director, of Affordable Art Fair, told Vietnam News Agency (VNA) correspondents in the UK.

She said the Fair always ensures at least 30% of the exhibiting galleries have an international flavor, and at the same time is a place where young, new businesses and emerging artists can show and sell their art, thus creating good opportunities for international artists, including Vietnam, to promote their artworks.

According to Hoa Angie, Director of Hanoi Art House, to be present at the Fair, the artworks must be approved by curators of the Fair Organising Board, which is proof of the high quality of Vietnamese paintings showcased at the Fair. She pointed to the potential for commercializing Vietnamese paintings in the UK and the world, saying participating in big events like the Affordable Art Fair is a good chance to introduce Vietnamese paintings to foreign art lovers.

Speaking with the VNA correspondents in the UK, Geoff Carr, a collector from London, said his love for Vietnamese art started about 10 years ago when he visited a small exhibition near London and was so impressed by a painting named The Girl by Phuong Binh.

Since then, he has collected over 10 Vietnamese artworks, saying Vietnamese art is truly inspiring to him. Carr does not collect Vietnamese art for profit but buys it because it enhances his home and his life, speaking to his soul and enriching him as a person.

He believed Vietnamese art would make an important breakthrough on the global stage, and in a few years, the prices and values of Vietnamese art would rise substantially in the West, including in the UK and the US. According to him, Vietnamese artists are on the brink of breaking through but need to push harder to promote themselves to the world.

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