Vietnam has increasingly become an attractive destination for Australian tourists as it offers them new experiences compared to those found in other Asian destinations, VOV reported.

Southeast Asia has been featured on the list of popular destinations among Australians due to its near distance coupled with reasonable costs.

In particular, Vietnam has emerged as a new destination with interesting experiences for Australian travelers. Google's statistics in Australia indicate that Vietnam ranks fourth among the 10 tourist destinations most searched by Australian people.

Delegates cut the ribbon to launch the new direct air route between Ho Chi Minh City and Perth city of Australia in December 2023. Photo: VNA

Most notably, Vietnam has surpassed New Zealand and Thailand to be among the tourist destinations most visited by Australians.

A report compiled by the Skyscanner platform in early November showed that Ho Chi Minh City ranked among the top 10 most sought-after destinations for Australian tourists, with a growth rate of 246% recorded over the past year.

Adam Wright, a representative from one of Australia's leading travel operators Flight Center Travel Group, revealed that more and more Australian families and couples are booking trips to Vietnam via his company. He attributed this increase to factors such as local food, unique cultural characteristics, and diverse scenic landscapes.

Currently, Vietnam Airlines is operating direct flights from Hanoi and Ho Chi Minh City to Melbourne and Sydney, as well as from Ho Chi Minh City to Perth, with a frequency of 23 flights per week. It remains the carrier with the most direct flights between the two nations.

Perth is the capital city of Western Australia, one of the most economically significant states in Australia and in the wider Asia-Pacific region.

Currently, there are around 300,000 Vietnamese and those of Vietnamese origin living and working in Perth, the third biggest Australian market of Vietnam.

The Ho Chi Minh City-Perth route now operates three two-way flights per week, using modern wide-body aircraft Boeing 787.

Nguyen Huu Tung, head representative of Vietnam Airlines in Australia, said Vietnam Airlines will increase the frequency to five flights per week in 2024, adding that the firm has planned to open one more route connecting Perth and Hanoi.

He showed his optimism about the prospect of operating five or seven flights per week between Perth Hanoi and Ho Chi Minh City.

According to Rebecca Ball, Senior Trade and Investment Commissioner of Australia in Vietnam, the number of Vietnamese tourists visiting Australia is expected to increase to approximately 270,000 by 2028.

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