An estimated 1,200 exhibitors, 2,500 high-profiled hosted buyers, and some 40,000 visitors reconnected under one roof. Photo: Vietnam Investment Review

Thaifex - Anuga Asia 2022 in-person event took place at IMPACT Muang Thong Thani, Bangkok, Thailand from 24-28 May 2022.

The event was also hosted online via virtual trade show. Photo: Thaifex Anuga Asia 2022 Facebook

With Thailand's reopening and the relaxation of entry schemes by the Centre for COVID-19 Situation Administration (CCSA), local and international participants are looking to THAIFEX – Anuga Asia 2022 as Asia's F&B business networking platform and a driving force for new products, market segments, and trends in the post-pandemic era.

Launching a brand-new market segment, 'THAIFEX – Anuga Future Food Market' is set to connect F&B players who are boldly reimagining how future food is made.

Radical products and services will be featured to address ground-breaking innovations that will influence the fast-paced industry.

An estimated 1,200 exhibitors, 2,500 high-profiled hosted buyers, and some 40,000 visitors reconnected under one roof.

The 1,200 local and international exhibitors, 581 companies submitted their most innovative product and a total of 57 exhibitors, hoping to be awarded at the Thaifex-Anuga Taste Innovation Showcase during the tradeshow.

The food tradeshow judging panel assessed each product based on an evaluation framework such as: Entries must be new to the market, fulfill a need for the industry or consumers, and be innovative in terms of taste, ingredients, packaging, or design.

The awards submissions were then categorised into 11 F&B trade segments – coffee, tea, drinks, fine food, food service, food technology, frozen food, fruits and vegetables, meat, rice, seafood, and sweets and confectionery – alongside categories from special shows including halal, organic, future food market, and start-up segments.

The watermelon rice vermicelli by Duy Anh Food Import-Export Co., Ltd. was honored as "Fine Food" at the Taste Innovation Show Awards. Photo: Nhan Dan

Out of the finalists and winners from the Taste Innovation Show Awards, one Vietnamese representative - watermelon rice vermicelli by Duy Anh Food Import-Export Co., Ltd. was honored. It does not contain artificial colouring, food additives, preservatives or borax, and is certified by ISO22000 and the Food and Drug Administration.

Visitors to Vietnamese stall - Quang Thanh. Photo: Nhan Dan

Vietnamese brands have received attention many international partners

More than 100 businesses from Vietnam attended the fair. Some of them were admitted by the Koelmesse Vietnam Exhibition and Convention Company. Meanwhile, the delegation organized by the Business Association of Vietnam High Quality Products includes 18 businesses with more than 200 items and products.

Also, some of the Vietnamese companies received sponsorship from the European Community to attend the event.

Bui Tung Khanh, Director of Koelmesse Company stressed that the satisfaction of visitors are important for future business opportunities: "According to information we have collected in the past few days, customers when visiting Vietnamese stalls are quite satisfied. The number of companies in Thailand and the Middle East, Asia and the Americas that want to buy Vietnamese products is quite large. Initially, we were also concerned that because some markets were still closed, such as China, Taiwan (China), Hong Kong (China), the number of international customers would not be much. However, the number of customers going to the Middle East and other countries, although the quantity is less, the quality is better and there are more buyers,"

The diverse food and beverage products from famous Vietnamese brands have received a lot of attention from many international partners.

Mykhail Simagin, a Russian businessman shared: “I am from a Russian business currently operating in Thailand. We are very interested in Vietnamese products and are studying the possibility of bringing them to Russia for business. We want to buy goods directly in Vietnam to import to Russia because we will only have to pay a lower tax rate than buying in Thailand.”

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