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VITM Hanoi 2020: Digital transformation pushes Vietnam tourism

November 19, 2020 | 16:23

On November 18, the Vietnam International Travel Mart 2020 (VITM) – Hanoi 2020 officially opened with the theme ‘Digital transformation pushes tourism’ at the Hanoi Friendship Cultural Palace.

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VITM Hanoi 2020: Digital transformation pushes Vietnam tourism
VITM Hanoi 2020 officially opened with the theme ‘Digital transformation pushes tourism. (Photo: Nhan Dan)

The Vietnam International Travel Mart 2020 (VITM) – Hanoi 2020 officially opened with the theme ‘Digital transformation pushes tourism’ at the Hanoi Friendship Cultural Palace, on November 18. The fair takes place until November 21, 2020.

According to Nhan Dan, speaking at the opening ceremony, Deputy Minister of Culture, Sports and Tourism Nguyen Van Hung expressed his hope that the tourism industry looks for all opportunities in these difficult circumstances.

VITM Hanoi 2020: Digital transformation pushes Vietnam tourism
The fair takes place until November 21, 2020. (Photo: TG&VN)

VITM is a good opportunity to promote and stimulate tourism demand. This also is an opportunity for businesses to adopt a new perspective, a new approach to digital transformation, and overcome the difficulties stemming from the current epidemic.

"Enterprises should meet, encourage and overcome difficulties together, promoting solidarity to succeed", Deputy Minister Nguyen Van Hung emphasized.

VITM Hanoi 2020: Digital transformation pushes Vietnam tourism
Deputy Minister of Culture, Sports and Tourism Nguyen Van Hung at the event. (Photo: TG&VN)

VITM Hanoi 2020 attracts more than 300 businesses, tourism promotion agencies from nearly 50 provinces, cities, and six countries and territories.

Towards overcoming the aftermath of the Covid-19 pandemic and reviving tourism, the Vietnam Tourism Association (VITA) launched a large tourism stimulus program, providing tens of thousands of stimulus products to enhance tourism and increase the number of domestic tourists.

VITM Hanoi 2020: Digital transformation pushes Vietnam tourism
The organizing board has dedicated an area for technological companies to introduce modern technologies and their application to tourism management and business. (Photo: TG&VN)

Coming to the event, visitors have an opportunity to benefit from attractive stimulus packages with the same number of tickets and discount tours as last year. In particular, there are packages of 30-40% discounts and many products have been renewed and upgraded in terms of their service quality.

The organizing board has dedicated an area for technological companies to introduce modern technologies and their application to tourism management and business.

VITM Hanoi 2020: Digital transformation pushes Vietnam tourism
VITM Hanoi 2020 attracts more than 300 businesses. (Photo: Vietnam Economic News)

A series of side events such as fora, seminars, the introduction of tourism products, honoring tourism businesses, are also being held within the framework of the VITM to tighten the link between all elements of the tourism industry.

VITM Hanoi 2020: Digital transformation pushes Vietnam tourism
A series of side events such as fora, seminars, the introduction of tourism products, honoring tourism businesses, are also being held. (Photo: Vietnam Economic News)
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