The artistic program celebrating the 30th anniversary of the Mai Vang Awards and the 30th Annual Mai Vang Awards ceremony will be divided into three parts, Tribute, Connection, and Continuation. It will feature the participation of People’s Artist Kim Cuong, People’s Artist Tran Ngoc Giau, People’s Artist Le Thuy, People’s Artist Minh Vuong, People’s Artist Tran Luc, People’s Artist Le Khanh, People’s Artist Viet Anh, People’s Artist Ta Minh Tam, People’s Artist Nguyen Thi Thanh Thuy, People’s Artist Thanh Lam, People’s Artist Kim Xuan, People’s Artist Phuong Loan, People’s Artist Tan Giao, Meritorious Artist Hoai Linh, Meritorious Artist Thoai My, Meritorious Artist Minh Nhi, Meritorious Artist Tu Suong, Meritorious Artist Vo Minh Lam, artists Quoc Thao, Tu Trinh, Thanh Hang, Hong Trang, Mat Ngoc group, designer Vo Viet Chung, MC Quynh Hoa, MC Quyen Linh, actors Le Khanh, Lam Vy Da, Huynh Quy, Chau Nhat Tin, Hoang Trung Anh, Huy Truong. The hosts will be MC Dai Nghia and Thuy Hang (VTV9).

Understanding and appreciating the dedication and contributions of the artists to the audience and to the national arts, many businesses have supported the Mai Vang Awards over the past 30 years. Among them, Tan Hiep Phat Company has been a partner for five seasons, 2008, 2009, 2010, 2023, and 2024.

The year 2024 is also special for Tan Hiep Phat as the beverage company marks its 30th anniversary. Over three decades, Tan Hiep Phat has made notable achievements in creating new values and pioneering the natural beverage sector that promotes health. The company has served consumers and supported society.

Throughout the 30 years, Tan Hiep Phat has not only provided healthy beverages beloved by millions, such as Dr. Thanh Herbal Tea, Khong Do Green Tea, Number 1 Energy Drink, and Number 1 Soya Milk with Calcium but also made a significant mark on the hearts of millions of Vietnamese by contributing to social, cultural, and community activities.

These efforts include partnering to preserve the cultural values of ethnic minorities, such as the boat race in Soc Trang and the Khmer bull race festival in An Giang, nearly 30 years of consistent support for sports events like the international bicycle race in Binh Duong, the An Giang Television Cup Bike Race, the Ba Ra mountain climb, and the Binh Duong international marathon.

In social activities, Tan Hiep Phat has donated thousands of pairs of cows to disadvantaged families across provinces, built over 30 steel cable suspension bridges in remote areas in the Mekong Delta, provided thousands of water filtration systems for communities facing salinity issues in the Mekong region, donated thousands of liters of fresh water to communities affected by drought and salinity, supported 50 orphaned children due to the Covid pandemic until they reach adulthood, funded dozens of charity houses in Ho Chi Minh City, Binh Duong, and gave thousands of scholarships each year to students in need.

All these efforts have been carried out by over 4,000 staff members of Tan Hiep Phat over the past 30 years with the spirit of "nothing is impossible," creating value and serving society for a prosperous and developed Vietnam.