Vietnamese-American director Victor Vu has dominated the domestic film scene. The film received high praise from audiences for both for its coming-of-age story and the picturesque scenery.

Phu Yen province, where most of the film took place, has benefited from the exposure. Tran Van Quang, deputy director of the Travel Service Centre in Quy Nhon city refused to disclose the number of tourists, but confirmed that the movie had helped promote Binh Dinh and Phu Yen's tourism.

Le Anh Hoang from provincial Department of Culture, Sports and Tourism said although it's not the peak of tourism season, visitor numbers had picked up since September. A large portion of the visitors were from Hanoi and HCM city who want to experience the beautiful landscapes shown in the film.

Ngan Hoa, a visitor, said, "After watching the film, my boyfriend and I decided to re-explore all the scenes shown in it. It's amazing; the real thing is even more magnificent and romantic."

Nguyen Tuan Khai, owner of a local photo studio said couples had flocked to Phu Yen to take their wedding pictures, the studio's schedules are fully booked.

This year, Phu Yen is expected to welcome 900,000 international and domestic visitors.

Yellow Flowers on the Green Grass grossed VND78 billion (USD3.5 million) during the first month of its theatre run. The film is expected to exceed VND90 billion which will make it the second-highest grossing local film only behind De Mai Tinh 2 with VND100 billion./.

( VNF )