To introduce and promote Vietnamese culinary culture to the world, the organizing committee of "Pho Day 12-12" has decided to take this event abroad through the Vietnam Pho Festival 2023, held at Keyaki Namiki, Tokyo, Japan, VNS reported.

This was announced by Tuổi Trẻ (Youth) Newspaper, Saigontourist Group, and the Vietnam-Japan Friendship Association of Ho Chi Minh City on September 28.

The Vietnam Pho Festival 2023, themed "Harmonious Flavors: Enjoying and Exploring Vietnamese Culinary Culture," will take place on October 7-8.

This event marks a significant milestone as the "Pho Day 12-12" event enters its seventh year, with the participation of numerous Pho brands from all regions of Vietnam.

Vietnam Phở Festival 2023 goes to Japan

In addition to directly introducing the flavors of Pho, the Vietnam Pho Festival 2023 will also organize various promotional activities such as Pho decoration demonstrations, a discussion about the love for Vietnamese Pho, a creative contest for the Japanese to make Pho, exhibitions, and video screenings providing information and history about Pho.

Culinary expert Matsuo Tomoyuki, President of the Vietnam-Japan Culinary Culture Association, will be the ambassador of the Vietnam Pho Festival 2023. He will personally introduce Pho dishes and demonstrate how to make Pho.

Le The Chu, editor-in-chief of Tuổi Trẻ Newspaper and co-head of the Vietnam Pho Festival 2023 Steering Committee, stressed the importance of promoting and enhancing the cultural and culinary values of Vietnam and how they connect with other cultures and cuisines.

Pho can help contribute to the promotion of Vietnam’s cultural image, economic potential, and tourism, both nationally and specifically in HCM City, Chu said.

Pham Huy Binh, chairman of the Saigontourist Group’s Council, and co-head of the Vietnam Pho Festival 2023 Steering Committee, mentioned that this is the first time the festival is organized on such a large scale in Japan, and Saigontourist Group wants to add its flavor to the rich melody of Vietnamese Pho.

The firm is committed to promoting Vietnamese cultural and culinary heritage worldwide, creating attractions to invite more Japanese tourists to Vietnam through the Vietnam Pho Festival 2023.

According to Phan Thi Minh Nguyet - deputy head of the international relations department of Ho Chi Minh City Union of Friendship Organizations (HUFO) - the Vietnamese community in Japan during traditional holidays and New Year often organizes cooking familiar dishes such as chicken Pho, beef Pho, and spring rolls. Along with that, many Vietnamese restaurants have opened in Japan recently. The popularity of these Vietnamese dishes is giving rise to the trend of some people growing Vietnamese spices and herbs, helping to make the dish as delicious and healthy as possible.

"But in that process, there is still creativity to suit the tastes of Japanese people. Many years ago, when I went to Japan, I had the opportunity to eat seafood Pho, quite delicious. It was both creative and unique. Maintaining Vietnamese cuisine meets the Japanese people's love of seafood. Through Vietnamese pho festivals or delicious dishes, we can introduce Japanese consumers to dishes with rich flavors, feeling the true taste of home, but there will also always be creative dishes like that," Nguyet shared.

The Vietnam Pho Festival 2023 is expected to take place in the context of celebrating the 50th anniversary of diplomatic relations between Vietnam and Japan, making it a practical activity to promote exchanges and cultural ties as well as economic relations between the two countries.

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