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According to the organizing committee, the 9th Buon Ma Thuot Coffee Festival 2025 will feature key events such as the opening and closing ceremonies, a street festival, an international business networking conference to elevate Vietnamese coffee, and various supporting activities across localities. The festival will introduce new highlights, including a digital content creation contest promoting the event online, the groundbreaking ceremony for Trung Nguyen Legend Coffee Factory, the "Companionship and Sharing" coffee camp at the CADA Plantation historical and cultural site in Krong Pac district, and a coffee roasting competition.

The Buon Ma Thuot Coffee Festival is a key event in Vietnam’s coffee industry. (Photo: Dak Lak Newspaper)

Currently, Dak Lak province is actively preparing for the festival. Information on the event's program is regularly updated on the Dak Lak provincial portal (http://daklak.gov.vn), the official website of the Buon Ma Thuot Coffee Festival (http://lehoicaphe.vn), and its official Facebook page (https://www.facebook.com/lehoicaphevn).

The 9th Buon Ma Thuot Coffee Festival 2025 is a meaningful event celebrating the 50th anniversary of the Buon Ma Thuot Victory and the liberation of Dak Lak province (March 10, 1975 – March 10, 2025). It also serves as a crucial platform to promote the Buon Ma Thuot coffee brand, reinforce Buon Ma Thuot’s image as the “World Coffee City,” and enhance Vietnam’s coffee industry’s global standing. Additionally, the festival aims to drive economic, social, and tourism development in Dak Lak province, honor coffee farmers, processors, and businesses, showcase tourism potential, attract investment in coffee and agricultural products, and highlight the unique cultural heritage of ethnic communities, particularly the Central Highlands Gong Cultural Space.

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