Ministry of Culture, Sports and Tourism, and SABECO Establish Initiative Towards SEA Games 31

The signing ceremony between the Ministry of Culture, Sports & Tourism and SABECO

The Ministry of Culture, Sports & Tourism (MoCST) and Saigon Beer - Alcohol - Beverage Corporation (SABECO) announced their cooperation project in Hanoi on March 13. The cooperation for 2022 is based on shared objectives in the areas of Culture and the Arts, Tourism and Cuisine, and Sports.

At the event, SABECO and MoCST also celebrated the launch of “Vietnam Win Gold” a community initiative rallying everyone in Vietnam to support our national sports teams and athletes during SEA Games 31, raising the love for sports and positive spirit of the whole nation.

Following the relations established in 2021, MoCST and SABECO have set up activities of cooperation for the year 2022 with the aim to elevate national sports and establish Vietnam's tourism brand as an attractive cultural and culinary tourism destination for both domestic and international visitors.

Deputy Minister of Culture, Sports and Tourism Hoang Dao Cuong. (Photo: SABECO)

Major activities of the cooperation program for 2022 focus on 3 key areas:

• Culture - Arts: focusing on activities that promote the essential cultural and artistic values of Vietnam to the Vietnamese people as well as international friends, honoring Vietnamese cultural identities.

• Tourism - Cuisine: focusing on activities that develop a national tourism brand and promote and introduce distinctive, representative culinary traditions across different regions of Vietnam and the finest international cuisines.

• Sports: focusing on activities that support the successful organization of SEA Games 31, in which Bia Saigon brand is the Diamond Sponsor and the sole sponsor of the Doping control program at SEA Games 31, as well as contributing support funds to develop young sport athletes through nationwide community initiative “Vietnam Win Gold”.

Particularly, the “Vietnam Win Gold” chanting initiative is part of the series of activities that Bia Saigon is accompanying MoCST towards the 31st SEA GAMES in Vietnam. With the spirit of encouraging willpower and belief in the victory of the National Sports Team, the initiative will collect and echo sports chantings from supporters online and offline wherever they are.

With the goal of collecting millions of chantings in support of Vietnam’s sports, by the completion of the month-long movement, Bia Saigon will contribute VND 5 billion (about US$ 216,500) to support the training and development of young athletes to reach international achievements and bring about the best of Vietnam sports.

Bennett Neo, General Director of SABECO. (Photo: SABECO)

Bennett Neo, General Director of SABECO, said: “There is nothing quite like sports when it comes to bringing people together. Success at international sports competitions rallies and binds the Nation together and evokes national pride. As 2022 marks the second time Vietnam has hosted SEA Games, Bia Saigon sees our role in contributing to honor the winning spirit of national sports teams, as well as supporting the development of outstanding young athletes."

"Via the "Vietnam Win Gold" project in particular and the long-term partnership with the MoCST in general, we strive to push on the tripartite partnership of the government, private sector, and socio-politico organizations to embrace the identity of Vietnam in culture, tourism, and sports sectors. This is an essential part of our sustainable development commitment in Vietnam.”, remarked Neo.

With 147 years of brewing history, Saigon Beer – Alcohol – Beverage Corporation (“SABECO”) has established itself as one of Vietnam’s leading companies. SABECO includes 26 breweries and 11 trading subsidiaries and has a distribution network consisting of a hundred thousand retailers nationwide. SABECO is proud to offer a brand portfolio that consists of some of the most well-loved beer brands in Vietnam, including Bia Lac Viet, Bia Saigon Chill, Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, and Bia Saigon Gold.

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