Overseas Vietnamese Enterprises Bring Vietnamese Premium Rice to Canadian Market

	Vietnam - Biggest Rice Provider of Philippines
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According to KD Trading CEO Kevin Le, to import Vietnam's ST25 rice into Canada, the company conducted a very thorough market survey and developed specific and long-term competitive strategies for ST25 rice to be accepted in the market.

ST25 variety is the latest generation of the famous fragrant rice line with many qualities considered premium.

The ST25 rice was awarded the prize “World’s Best Rice” in 2019 and 2023.

Vietnamese Trade Counsellor in Canada Tran Thu Quynh said that the Trade Office highly appreciates the role of overseas Vietnamese enterprises in bringing Vietnamese rice products to the Canadian market.

She said that previously, enterprises focused on importing rice with modest quality to Canada. However, overseas Vietnamese have been making efforts to bring high-quality, branded rice products such as ST25 to this market.

Canada is a fairly large rice-consuming market, with an import demand of about 500,000 tonnes per year. The country also has strict requirements on rice quality.

The Trade Counsellor noted that to ensure the quality of the imported rice, all parties, including the trade office, exporters, importers, and distributors, must coordinate.

In the first half of this year, Canada spent more than US $207 million on importing rice, an increase of 5% over the same period in 2023.

Vietnam currently ranks in the top five rice exporters to Canada with an export turnover of about 6.5 million USD.

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