The Da Nang Department of Tourism is promoting the city tourism at the South Asia’s Travel and Tourism Exchange (SATTE) 2024 in India from February 22 to 24, Da Nang Today citied the Da Nang Tourism Promotion Centre.

SATTE 2024 is taking place at India Expo Mart Exhibition Center, Greater Noida, organized by Informa Markets and considered the largest fair in South Asia.

This year’s event attracts more than 48,000 attendees, 1,800 exhibitors and more than 800 international and domestic Indian buyers.

This is the second time Da Nang has participated in this event with the purpose of promoting its tourism image to the potential Indian market.

Representatives of the Da Nang Department of Tourism (middle) at the Da Nang FantastiCity booth. Photo: The Da Nang Tourism Promotion Centre.

The Da Nang FantastiCity booth of the Da Nang Department of Tourism covers an area of 70 square meters with the participation of nearly 20 tourism businesses in Da Nang, and Vietnam in general, nearly doubling the booth size (1.6 times) in comparison to 2023.

Speaking at the opening ceremony of Vietnamese booths at the fair, Vietnamese Ambassador to India Nguyen Thanh Hai pledged continued support for localities and enterprises to promote Vietnam’s image in general and tourism products in particular as well as activities to promote Vietnam-India socio-economic development cooperation.

India is now the fourth biggest foreign tourism market of Da Nang city. The number of Indian tourists to the city accounts for 60% of total number of Indian tourists to Vietnam.

Meanwhile, Vietnam Airlines aims to achieve revenue of USD 40 million in the Indian market in 2024. It operates 14 direct flights per week between Hanoi/Ho Chi Minh City and the Indian cities of New Delhi and Mumbai.

Vietnamese Ambassador to India Nguyen Thanh Hai (middle) and Da Nang city's Tourism Department representatives at the fair. Photo: The Da Nang Tourism Promotion Centre.

Deputy Director of the Department of Tourism Nguyen Thi Hoai An said, “India is one of the breakthrough tourism markets for the Da Nang destination during the tourism recovery period and is forecast to continue to grow in time. We expect the Da Nang tourism booth at SATTE Fair 2024 will strengthen destination recognition and connect with tourism partners more frequently and closely.”

According to An, the attractiveness and trends of the Da Nang destination continue to be promoted by great efforts made by the city’s tourism industry at the SATTE as well as many other promotion and advertising activities at this foreign market, especially aimed at MICE (Meetings, incentives, conferences, and exhibitions), golf and wedding tourism.

In 2023, the Indian market will rank 4th in the top 10 international tourist sources markets for Da Nang, behind the Republic of Korea, Thailand, and China. The total number of Indian visitors to Da Nang in 2023 will reach more than 87,000 visitors, an increase of more than 5 times compared to 2019.

At the event, many activities took place at the Da Nang booth such as performing traditional ‘ao dai’ (traditional Vietnamese costume), experiencing Vietnamese coffee, lucky drawing prizes, taking check-in photos to receive souvenirs, organized according to fixed time frames) to attract more visitors.

Also at the SATTE 2024 event, Da Nang connects with airlines to strengthen partnerships and promote the opening of more direct flights from India to Da Nang. At the same time, the tourism industry meets with wedding tourism organizations and wedding event organizers to launch wedding tourism to Da Nang in 2024.

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