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The top three winners include two popular destinations, namely the Maldives (No.1) and Indonesia's Bali (No.3). According to Travel+Leisure, sneaking in at No.2 is the under-the-radar Vietnamese island located off the country’s western shoreline in the Gulf of Thailand.

Describing Phu Quoc as an emerging tourism destination, the magazine said this is the island’s greatest strength (Photo: Getty Image).

While several beaches in Southeast Asia are developed, Phu Quoc has aced out with an understated tranquility. However, it does not mean that visitors can’t stay in luxe accommodations with rooftop infinity pools, and suites with private pools, Vietnamplus reported.

For example, New World Phu Quoc Resort, invested by real estate giant Sun Group, has been honored in the world’s top 100 favorite accommodations by the renowned magazine. Located the southwestern tip of Phu Quoc facing acclaimed Kem beach, it offers guests a tranquil retreat with jaw-dropping ocean view, tropical gardens, and high-end villas.

Mojo of Phu Quoc island

Thanks to its mild climate with warm sunshine all year round and a coastline of 150 kilometers with stunning white sandy beaches, the island has become the apple of visitors’ eyes.

The island’s luster has been demonstrated through the increase of flight frequency. The number of international flights to the island surged 186% year-on-year to 1,947 during January – June, with new direct ones operated by the Republic of Korea’s Korean Air and Jin Air, and Taiwan’s StarLux and Tiger Air.

Also, it has emerged as a paradise resort island that is bustling from day to night with various leisure activities. Phu Quoc offers a broad range of resorts, with such renowned names as Marriott Hotels & Resorts, Accor, Rosewood Hotels, and Hilton. Many popular hotel brands and architects are setting new standards for the hospitality sector on the island by shaping up an opulent resort system.

'Kiss of the Sea' multimedia show attracts tourists to Phu Quoc (Photo: nhandan.vn)

When in Phu Quoc, you can find various entertainment complexes that very few places in the nation have. Sunset town is an outstanding example. The highlights of the complex are the Kiss Bridge – an iconic structure praised by the US-based multinational news channel CNN as a new selfie hotspot where couples can share romantic moments against the Vietnamese sunset, multimedia show “Kiss of the Sea”, and Vietnam’s first night market by the sea.

Phu Quoc is currently the only destination in Vietnam offering a 30-day visa-free entry for foreigners. The forecasted number of this year's tourist arrivals is up to 14.6 million.

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