Vietnam Lands In Top Three Summer Destination Searches by European Tourists

Accordingly, Vietnam ranks third in the list of the most popular Asian destinations for European visitors based on accommodation searches on the Agoda digital travel platform.
Zoey Nguyễn
May 27, 2024 | 13:40

The Agoda April data also showed that Vietnam witnessed a 66% increase in searches from the group, following Malaysia with 89% and Japan with 71%. Agoda's Country Director for Vietnam Vu Ngoc Lam noted that this reflects Vietnam's growing allure, with an increasing number of European tourists choosing the nation as their summer holiday destination.

Vietnam Lands In Top Three Summer Destination Searches by European Tourists
The latest booking data assessment of the top trending holiday destinations conducted by digital travel platform Agoda shows that tourists from the Republic of Korea (RoK) have shown the greatest interest in visiting Vietnam. Photo: GettyImage

Also, European countries with the highest searches for travel to Vietnam last month included France, Germany, the UK, the Netherlands, and Spain.

The three most searched destinations in Vietnam by European tourists are Ho Chi Minh City in the south, Hoi An in the central province of Quang Nam, and Nha Trang in the central province of Khanh Hoa. Offering a perfect blend of relaxation, adventure, and culture, they are ideal choices for travelers looking to enjoy their long summer vacation to the full.

According to the Vietnam National Administration of Tourism, the total number of international visitors in the first four months of 2024 reached 6.2 million, an increase of 68.3% compared to the same period in 2023. The number of international visitors also exceeded the pre-pandemic level by 3.9%, indicating a strong recovery and growth in Vietnam’s tourism market.

In terms of market size, South Korea remains the largest source market for Vietnam with 1.6 million visitors (accounting for 25.8%). European markets also continued to grow strongly by 63.8%, thanks to the effective visa policies implemented since mid-August 2023. Most markets are very positive, with key markets such as the UK increasing by 35.2%, France by 41.7%, and Germany by 36.9%, Thanh Nien Online reported.
Agoda: RoK's Tourists Favor Vietnam’s Beaches

Agoda: RoK's Tourists Favor Vietnam’s Beaches

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Indian Tourists To Vietnam Hits Record Number

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Zoey Nguyễn
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