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On Nov 30, the representatives of the Hanoi Department of Agriculture and Rural Development cut the ribbon to open the exhibition area of Hanoi and Vietnam at the fair.(Photo: daibieunhandan.vn).

At the opening of the Fair at the Vietnam National Pavilion, Ambassador Extraordinary and Plenipotentiary of Vietnam to Italy Duong Hai Hung; Secretary General of the Milan Federation of Handicrafts (APA Confartiginato Imprese Milano Monza e Brianza) Enrico Brambilla, Director of the Agricultural Trade Promotion Center (Ministry of Agriculture and Rural Development) Nguyen Tien Minh; Deputy Chief of the Central Office of New Countryside Phuong Dinh Anh attended. Also, the representatives of the Hanoi Department of Agriculture and Rural Development cut the ribbon to open the exhibition area of Hanoi and Vietnam at the fair.

From Nov 30 to Dec 8, at the Milan Exhibition Center (Italy), the 28th Artigiano International Handicraft Fair took place with the participation of nearly 2,800 businesses from 90 countries around the world, including Vietnam (Photo: daibieunhandan.vn).

Regarding the continuous participation of the Vietnamese delegation for many years, Enrico Brambilla, General Secretary of the Milan Handicrafts Federation (APA Confartiginato Imprese Milano Monza e Brianza) emphasized that ceramics and silk products, pearl mosaics, lacquer and so on are Vietnam's strength. He will coordinate and support Vietnam to participate in the Artigiano International Handicraft Fair in 2025.

On the other hand, Ambassador Extraordinary and Plenipotentiary of Vietnam to Italy Duong Hai Hung believed that the event would boost the sharing of experiences of countries with high efficiency, product selection, design support, promotion, and sharing of information on tastes and market trends, and wholesale buyers.

Vietnamese delegation went to the event with the theme "OCOP Vietnam Products: Convergence of Values - Spreading Culture".

The event will boost the sharing of experiences of countries with high efficiency, product selection, design support, promotion, and sharing of information on tastes and market trends, and wholesale buyers.(Photo: daibieunhandan.vn).

"Hanoi - Vietnam" booth area within the Vietnam National Pavilion area showcased typical handicraft products like ceramic products, lace embroidery, silk, rattan and bamboo knitting, interior and exterior decoration, carving, bags. There are also tea, dried fruits of all kinds, cashews, macca, fruit juice products

The enterprises producing One Community One Product (OCOP) products are Green House Cooperative (Handysilk brand); Viethnic International Trading Co., Ltd.; Vietnam Laser Technology Co., Ltd.; Japan Import-Export and Technology Development Co., Ltd. (KOCHI); P&T Vietnam Food Co., Ltd.; Quang Minh Ceramics Joint Stock Company; Gigaherbs Vietnam Agriculture Joint Stock Company; Minh An International Trade and Tourism Import-Export Co., Ltd.

Vietnamese delegation went to the event with the theme "OCOP Vietnam Products: Convergence of Values - Spreading Culture" (Photo: daibieunhandan.vn).

Vietnamese booths is attractive right from the opening day thanks to the colorful and unique products. Sharing at the Fair, an artisan, and handicraft expert in Milan, the organizer of the art gallery manager Jean Blanchaert recommended that he cultural and spiritual values of the Vietnamese people through handicrafts need to be further promoted so the world can better understand the local culture and products.

Within the framework of the fair, the Embassy of Vietnam in Italy coordinated with the delegation to organize a seminar on Vietnam-Italy handicraft cooperation (Photo: daibieunhandan.vn).

The foreign expert has traveled to Vietnam many times to observe the Vietnamese handicraft villages. He believes they should focus on developing and improving the quality of handicraft products, and apprenticeship training young people through international design courses. These initiatives will be useful when they return to Vietnam, they can combine with artisans to create traditional products with a tendency to innovate, suitable for consumer tastes.

Within the framework of the fair, the Embassy of Vietnam in Italy coordinated with the delegation to organize a seminar on Vietnam-Italy handicraft cooperation to discuss the characteristics of the handicraft industry, consumption trends, and cooperation trends for sustainable development.

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