Where to find the key to successfully mixing family with business

The Tân Hiệp Phát Beverage Group (THP) is Vietnam’s leading privately held FMCG (fast-moving consumer goods) company. How it got there can be credited to principles and strategies based on Tran Family values; THP’s success can be found in the family dynamics that built it.
November 15, 2019 | 16:19
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Phương Uyên Trần is a speaker, Deputy CEO of Tan Hiep Phat (THP), consultant, and author of Competing with Giants.

From humble roots making yeast and then sugar, THP has rapidly evolved into a company focused on creating healthy and preservative-free beverages using the most advanced bottling equipment in the world. The business continues to be owned and managed by our family. We are committed to building an increasingly international business with roots and values grounded firmly in Vietnamese culture.

There is a fine line, however, between family and business. Not all familial tendencies should cross over into business, just as business dynamics should not rule how a family’s relationships are nurtured and maintained. Ultimately, successful family businesses understand the roles of family members in and out of the business and respect those roles and boundaries.

Holding strong to our family values as a guide and acknowledging the strengths and weaknesses of family members within the business, has resulted in extraordinary growth for our company. THP now employs over 5,000 people across its four production facilities and dozens of branch offices. We make ongoing investments in researching new ways to better serve our consumers. Our factories are home to state-of-the-art technologies including ten aseptic lines, PET manufacturing systems, and both hot and cold filling lines for Tetra Pak, cans and glass bottles. We also produce our own packaging include PET and cartons.

I wrote Competing with Giants to help instruct, inspire, and empower other entrepreneurs with family businesses to pursue their dreams – to reach even greater levels of success. There is no limit to what families can accomplish when they are willing to work hard, respect one another, and adhere to their own guiding family principles.

Competing with Giants highlights the power of one man’s vision and how he incorporated his family to achieve unimagined results. The fact that millions of consumers around the world are loyally drinking THP beverages every day is also a testament to the execution of that vision by a team of highly motivated individuals. The key to our success is found in these pages.

I invite you to pick up your own copy of Competing with Giants and learn how you can take your family business to new heights.

where to find the key to successfully mixing family with business
Tran Qui Thanh and daughter Phuong Uyen Tran at their Tan Hiep Phat Beverage Group factory in Vietnam. Photo: Tan Hiep Phat Beverage Group

Second-generation Asian businesswomen, Phương Uyên Trần, serves as Deputy CEO of Tan Hiep Phat (THP) group, a company started by her parents in 1994. Today, it is Vietnam’s leading beverage company. In addition to running Number 1 Chu Lai plant, she is responsible for THP’s procurement, domestic and international marketing, public relations, and corporate social responsibility programs. Phương is an executive of the Beverage Association of Vietnam and also sits on the executive committee of the Young Presidents’ Organization (YPO) Vietnam chapter. She is passionate about family-owned businesses, as well as women in business. She is keen to share her knowledge and regularly speaks about managing family-owned businesses at global conferences. Phương lives in Ho Chi Minh City (Saigon), Vietnam.

Phuong Uyen Tran
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