Vietnamese Businesses Adapt to the 'New Normal'

Vietnamese Businesses Adapt to the 'New Normal'

More than 1,000 employees in Tan Hiep Phat factories have overcome 80 challenging days of living with the pandemic while still producing healthy drinks to serve customers' needs.
The Seven Core Values Leading Tan Hiep Phat Through Pandemic Confusion

The Seven Core Values Leading Tan Hiep Phat Through Pandemic Confusion

In the complicated pandemic, corporate culture was an important factor to lead the enterprise through difficulties, said Ngoc Bich Tran, Tan Hiep Phat Deputy CEO.
A Book Reveals the Secrets to Tan Hiep Phat’s Success

A Book Reveals the Secrets to Tan Hiep Phat’s Success

In her book “Competing with Giants”, Uyen Phuong Tran highlights Tan Hiep Phat Group’s motto “Nothing is Impossible”. The spirit is the reason for the enterprise’s many successes.
Tan Hiep Phat CEO Offers Advice for Post Pandemic Recovery

Tan Hiep Phat CEO Offers Advice for Post Pandemic Recovery

Nearly 80,000 enterprises in Vietnam withdrew from the market in the first 7 months of 2021, a reality considered pessimistic but inevitable. The number, however, is expected to grow as the coronavirus still ravages the world. The CEO of Tan Hiep Phat, Tran Quy Thanh, is aware of these issues yet he is optimistic for Vietnam's economic future.
For Tan Hiep Phat, Challenges are Opportunities

For Tan Hiep Phat, Challenges are Opportunities

The Covid-19 pandemic is an unexpected ‘storm’ affecting the life and business activities of all enterprises worldwide. For Tan Hiep Phat Beverage Group (THP), the core values of each organization will shine under such a difficult time
Vietnamese Corporations Take on the Covid-19 Fight

Vietnamese Corporations Take on the Covid-19 Fight

During the pandemic, a corporation should choose either to 'hibernate' (close factories) or take on the fight, said Hoang Tien Nam, CEO of FPT Telecom, one of Vietnam's largest ICT companies. FPT does not hibernate as the citizens need the internet now more than ever. Tan Hiep Phat Group also chose to stay on to provide consumers with healthy, beneficial drinks.
Phuong Uyen Tran Shares Management Difficulties During Pandemic

Phuong Uyen Tran Shares Management Difficulties During Pandemic

The Deputy CEO of Tan Hiep Phat Beverage Group (THP) believes managing during the pandemic and keeping employees mentally stable is difficult.
Uyen Phuong Tran Highlights the Importance of Mental Health Amid Pandemic

Uyen Phuong Tran Highlights the Importance of Mental Health Amid Pandemic

Deputy CEO of Tan Hiep Phat Beverage Group (THP) believes flexible solutions are key to create cohesion between employees and businesses during this Covid-19 time
Deputy CEO Reveals Tan Hiep Phat's 'Survival Vaccine'

Deputy CEO Reveals Tan Hiep Phat's 'Survival Vaccine'

Tan Hiep Phat Deputy CEO Phuong Uyen Tran said that spiritual strength and core values were the biggest motivation for a business to survive this unprecedented challenge.
Phuong Uyen Tran ‘Everyone Has a Home to Turn to in Difficult Times’

Phuong Uyen Tran ‘Everyone Has a Home to Turn to in Difficult Times’

"Every year when Lunar New Year nears, we always try to do something meaningful for Tan Hiep Phat’s employees, to congratulate them on their achievements and cheer them up in the coming year"
Secrets of Phuong Uyen Tran – the Inheritor of Tan Hiep Phat

Secrets of Phuong Uyen Tran – the Inheritor of Tan Hiep Phat

Upon first meeting the esteemed Phuong Uyen Tran, VNT's Le Hang was awestruck by the heiress's sincerity. She covers Phuong's emotions, her father, and personal stories discussed in the book “Dr. Thanh’s stories”.
Beverage Industry Giant Practices 'Integrity Engagement'

Beverage Industry Giant Practices 'Integrity Engagement'

Despite the worsening pandemic, Tan Hiep Phat's employees are guaranteed to keep their regular jobs, while their income is even increased.
Female Deputy CEO and Author of "Compete with Giants" Stays Calm Piloting Amid Covid Storm

Female Deputy CEO and Author of "Compete with Giants" Stays Calm Piloting Amid Covid Storm

Uyen Phuong Tran, deputy CEO of Tan Hiep Phat Group and author of groundbreaking book “Compete with Giants,” has refused to panic despite the Covid storm around her and her business
Ethnic Woman Declines Tan Hiep Phat Prize Worth Thousands of Dollars

Ethnic Woman Declines Tan Hiep Phat Prize Worth Thousands of Dollars

A 42-year-old Cham woman refused a lucky-draw prize worth nearly US$ 52,000 fron Tan Hiep Phat Beverage Group
Tan Hiep Phat summer promotion: over 61,000 cash prizes given to customers

Tan Hiep Phat summer promotion: over 61,000 cash prizes given to customers

Tan Hiep Phat's summer promotion this year is "easy to join, easy to win." The company is the first in Vietnam to promote healthy soft drinks.
Zero Degree Green Tea: A Secret to Cooling the Body

Zero Degree Green Tea: A Secret to Cooling the Body

Zero Degree Green Tea is loved by the young who use it to cool down, especially during hot summer days
Vietnamese herbal tea brand proves healthy option

Vietnamese herbal tea brand proves healthy option

Dr. Thanh Herbal Tea uses a combination of nine different herbs, with tests showing remarkable health benefits
Family coaching - a turning point to sustainable development in family-owned businesses

Family coaching - a turning point to sustainable development in family-owned businesses

"Family-owned businesses only work well when there is good communication between different family members and across the generations.", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
Initiatives of corporate social responsibility to build community connections

Initiatives of corporate social responsibility to build community connections

"Our third core value is to be a responsible member of Vietnamese community and society.", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
THP's employees realize the importance of risk taking and self-improvement through failure

THP's employees realize the importance of risk taking and self-improvement through failure

"We try to encourage THP employees to understand that failure is all around us, and there is no reason to be afraid of it. It is something we should respect and try to learn from. ", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
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