This summer, by coming to Winmart supermarkets and WinMart+ stores, Vietnamese consumers have an exquisite chance to taste the finest U.S. food and beverages offered at special prices and with product sampling opportunities.

On 3 July, the United States Department of Agriculture’s Foreign Agricultural Service in Hanoi (USDA/FAS) and WinCommerce (WinMart) officially announced the launched of the "American Summer Vibes by UNITED TASTES" promotion.

This is an in-store promotion featuring 80 U.S. food and beverages products, including directly imported fresh cherries and blueberries; beef; pork and poultry; and other consumer-oriented products.

The "American Summer Vibes by UNITED TASTES" campaign is being rolled out at more than 1,000 Winmart supermarkets and groceries including 40 WinMart supermarket, and 962 WinMart+ stores in Hanoi (Photo: Hoang Ha/Vietnamnet).

“U.S. agricultural products including fresh apples, cherries, blueberries, oranges, pears, grapes; pork, chicken and beef; and food and beverages are becoming more popular in Vietnam thanks to their high quality, safety, availability, and diversity. Today, Vietnamese consumers can easily find an extensive variety of U.S. food and beverages on shelves of all retail chains, including WinMart, a well-known retail brand with a wide and diverse presence”, said USDA Agricultural Counselor Ralph Bean.

Both sides agreed that this cooperation will effectively promote high-quality, safe, nutritious, and healthy products imported from the United States to Vietnamese consumers.

“Vietnam is an important export market for U.S. agricultural products. In 2022, U.S. exports of consumer-oriented products to Vietnam reached over US $1 billion and are expected to grow along with Vietnam’s dynamic retail industry. The premium quality, consistent supply, and sustainable values of U.S. food and beverages contribute tremendously to the growing bilateral trade relationship between the Unites States and Vietnam.”, said Chargé d’Affaires Melissa Bishop from the U.S. Embassy in Hanoi at the Kick-off event for the American Summer Vibes campaign in Hanoi.

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