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The short video features the top scenic places across the S-shaped country, promoting a safe, new, and attractive destination on the world’s tourism map. The question “When you’re ready to travel again, why not Vietnam?” at the end of the video is an invitation to international visitors during the post-COVID-19 period.
The promotion video is part of Vietnam’s second tourism stimulus program. It will be broadcasted on CNN until mid-November when the US and international media focus their attention on the 2020 US Presidential Election.
Along with targeting US media, the Vietnam National Administration of Tourism is also preparing for other media marketing campaigns to attract global attention during this prime time.
This is not the first time the Vietnamese tourism industry has promoted the country’s travel potentials on international media channels. Earlier in summer, BBC Asia-Pacific also broadcasted a video highlighting Da Nang tourism in 30 seconds. Hanoi had also spent US $2 million to promote its image on CNN between 2017 and 2018.
Video of Hanoi appeared on CNN amidst the Trump-Kim summit in Hanoi
A video highlights the secret recipe to a delicious bowl of Vietnamese Pho was earlier broadcasted on CNN (Video: CNN)
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