German data portal: Adult gamers in Vietnam reach the highest number in the world
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Vietnam has the highest number of adult gamers in the world in 2020
Vietnam has the highest number of adult gamers in the world in 2020, according to a recently released global consumer survey by German data portal Statista, Vn Express reported.
Ninety four percent of Vietnamese said they gamed at least occasionally while nearly 20 percent said they were frequent gamers, according to the Statista Global Consumer Survey. Eighty five percent said they gamed on smartphones.
Besides Vietnam, other developing countries like Nigeria, Thailand and the Philippines also reported high numbers of adult gamers, aided by their younger demographics.
|A Vietnamese man plays game on a mobile phone. Photo by Shutterstock/Tuan Hung.|
Smartphone gaming has won over people not previously invested in the activity by giving them easy access at low or no initial cost.
According to Conversations on Vietnam Development, the Statista Global Consumer Survey polled 1,000-4,000 respondents between 18 and 64 years of age in 55 countries and territories.
Vietnam is a growing market for e-sport and online games. An earlier Statista report said online game revenues in the country this year are expected to top $10.1 million, up 16 percent from 2019.
|Photo: Digital in Asia|
Another study by market research company Niko Partners and Google earlier this year forecast Vietnam’s e-sport market to achieve the highest five-year compounded annual growth rate in Southeast Asia, from 2018, of 28 percent.
A changing gender landscape
With annual revenue from mobile games in Vietnam already at $136 million* by the beginning of 2017 and the segment continuing to explode in popularity, Decision Lab reported.
|Photo: Decision Lab|
Mobile gaming has taken Vietnam by storm, and on the whole, it’s been women driving growth in the segment. Far removed from the stereotyped image of adolescent boys playing hardcore PC games in cyber cafes, the penetration of regular mobile gaming has become higher amongst females (59%) than males (54%).
According to a report released by POKKT in association with Mobile Marketing Association (MMA) and Decision Lab, like the rest of Southeast Asia, more than half of the online population in Vietnam (56%) are now playing games on their mobile phones, tablets or a combination of both.
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