How an Asian family business won over multinationals? [VIDEO]

“It is never easy to compete with giants, let alone face them down", says Phuong Uyen Tran, Deputy CEO of Tan Hiep Phat Beverage Group. In her captivating book, Competing with Giants, Phuong Uyen Tran shared her insights into the strategies of an Asian family business to compete with other multinationals to rise in the global business landscape. 
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June 04, 2020 | 09:36

how an asian family business won over multinationals phuong uyen tran Suggestions of five powerful words for sexism elimination in the board room - Phuong Uyen Tran
how an asian family business won over multinationals phuong uyen tran If you want your company to succeed, your customers should be happy - Phuong Uyen Tran
how an asian family business won over multinationals phuong uyen tran 5 valuable lessons I"ve learned from my mother - Phuong Uyen Tran
how an asian family business won over multinationals phuong uyen tran
Phuong Uyen Tran - Deputy CEO of Tan Hiep Phat

In 2012, Phuong Uyen Tran and her father Dr. Tran Qui Thanh turned down the offer worth USD 2.5 billion from Coca-Cola to acquire controlling interest in her family business, THP Beverage Group. The experience has shaped Tran's philosophy since then.

In her captivating book, Competing with Giants, with her wise and conversational tone, Phuong connects business advice from her father with her own insights, as a second-generation Asian businesswoman and narrates a unique story of a business that competes with other multinationals in a quickly changing global business landscape.

In the below video, we will have an opportunity to hear better the strategies that Phuong's business apply to compete with giants, stay local and maintain its position. According to Phuong, the book shares the lessons, and experience of success and failures for readers to learn. Competing with Giants will empower readers and show them "Nothing is impossible".

how an asian family business won over multinationals phuong uyen tran "Why entitlement could be a danger to business", Phuong Uyen Tran

Pride can motivate a business, but when it goes with expectation of achievement, it can be a pitfall. Phuong Uyen Tran discusses the negative impact ...
how an asian family business won over multinationals phuong uyen tran Phuong Uyen Tran - a female millionaire suggests 3 key areas for successful business investment

Any business' future is determined by its owners. Beside your knowledge, intelligence, diligence and other resources, you also need indispensibly practical experience or lessons which ...
how an asian family business won over multinationals phuong uyen tran "Putting customers first is the key to develop your business", Phuong Uyen Tran

In this piece, Phuong Tran shared her insights into one of the keys leading to Tan Hiep Phat Group's success: "Customer satisfaction is first among ...

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