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How an Asian family business won over multinationals? [VIDEO]

How an Asian family business won over multinationals? [VIDEO]

09:36 | 04/06/2020

“It is never easy to compete with giants, let alone face them down", says Phuong Uyen Tran, Deputy CEO of Tan Hiep Phat Beverage Group. In her captivating book, Competing with Giants, Phuong Uyen Tran shared her insights into the strategies of an Asian family business to compete with other multinationals to rise in the global business landscape. 

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