"4 things entrepreneurs should embrace on the road to become CEO", Phuong Uyen Tran - Women in Business
	'Monitoring your competitors helps your business thrive better', Uyen Phuong Tran, the author of Competing with Giants
	'Why I chose my family business over other multinationals?', Uyen Phuong Tran-Women in Business

Tan Hiep Phat family

Phuong Uyen Tran shared one of the core values recognized in her THP family’s company that, “Today is better than yesterday but not as good as tomorrow.” Therefore, the value is considered effective only if is the present constantly assessed to develop innovative ideas for the future, that is critical to the company’s health and success.

It seems impossible to predict your future absolutely, especially when you are running a business. Your responsibility is to make your business success for sure, but businessmen are unable to know business results in next time. The only way do they know exactly what they have doing effectively or ineffectively bases on the business management tools such as: analysis, comparison, statistic, experience lessons along with their knowledge and mind. Running a business can not be a surmise, more impossibly a relying on lucks. Therefore, it is much harder to operate a successful business – of any size – you have to maximize your all resources. Based on their experience and focus through the years, she shares lessons teaching her the success to increase the efficiency, quality, and achievements of THP and its products. Consider how investing in the following could positively impact the future of your company:

• Improve working methods. How you conduct business today may need to change in the future. This doesn’t mean the mission, vision, and values your business is built on will change. Instead, improving methods means always re-evaluating your corporate strategy and the approach you take to the four “Ps” of the marketing mix: product, place, promotion, and price. It means investing in research and development to anticipate what customers will want next or to offer them something they didn’t realize they needed. It can also mean looking at how your company culture is operating and ways to increase the satisfaction and productivity of your employees.

• Evaluate processes and how to make them better. As you grow and meet demand, the actual processes required to produce your product may need to transform and adapt. For example, around the time my father introduced aseptic technology in 2006, he also began thinking about how to improve his warehouse management. The company had become a lot bigger, but warehouse management had not kept pace. There was a huge amount of inventory that had not been counted for many years—and there was no rhyme or reason to where it was being stored. We knew we needed to improve processes in a number of areas including safety, efficiency, and overall layout in order to expand. In the end, we made decisions that were appropriate for that specific location and for others that would be added. Processes will need to change as it grows, even if the traditional approaches were successful.

• Integrate technology. Integration of technology into your business is inevitable. Determining how and what to implement is what needs to be continually addressed. My father always knew as THP got bigger it would only be able to compete with the multinationals by deploying the same or better technology. Deploying technology can and will always feel like a bold investment. If not done strategically, it can be a source of financial and operational stress. However, if leveraged correctly, it can be a strategic differentiator amongst competitors and make things more efficient internally.

Over 20 years gone by with both ups and downs, nowadays THP group is considered a Vietnamese successful giant in beverage and reach out the world market as a competitive-advantage potential. Its achievements are believed that the sooner the group embark on any journey, the quicker it will arrive at destinations – which is why Uyen Tran said to be motivated to not hold back from making big investments in the company’s future. In conclusion, a careful consideration of how investing in your company’s processes, methods, and technology can help you prepare to successfully operate in the future.

How to successfully transfer control to the next generation in a family business In this piece, Phuong Tran shared her interesting thoughts on the right factors that allow a successful transfer of control to the next generation in ...

Steps to Create your Destiny and Live with Values - "Women in Business" by Phuong Uyen Tran "Understand your values and what you - and your company - stands for, what direction you are headed in, and above all else, do not ...

The ways to become a global citizen "Recognizing the reality of globalization and learning to embrace its benefits are critical for achieving success in today’s world." Phuong Tran outlines ways to become ...