The 27th "Artigiano in Fiera," an international craft exhibition, takes place at the Exhibition Center in Milan, capital of the Lombardy region, the largest economic and cultural center in Italy, from December 2-10.

The fair has the participation of nearly 2,600 businesses from 86 countries, including Vietnamese businesses.

Visitors look at handicraft items at Vietnam pavillion in Milan, Italy Photo: VNA

Vietnamese Ambassador to Italy Duong Hai Hung and President of the World Crafts Council Europe Elisa Guidi, along with representatives of the Hanoi Department of Agriculture and Rural Development, cut the ribbon opening the exhibition area at the fair.

The pavilion is decorated with images and typical colors of traditional craft village products, handicrafts and OCOP (One Commune One Product) products of Hanoi and Vietnam.

The booth area has products from eight reputable and quality handicraft manufacturing enterprises of Hanoi and Vietnam, including Musa Pacta One Member Ltd. Co; Vietnam Handicraft Co.Ltd; Green House Cooperative; LV & Oriental Pearl Co., Ltd.; Hanhsilk Joint Stock Company; Nhat Minh Ceramics Trading and Services Co., Ltd.; Minh Giang Craft 2 TV Co., Ltd.; and Huong Anh Handicraft Trading and Production Co.Ltd.

The products on display are decorative items, baskets made of banana fiber; gift products, kitchen utensils from bamboo, rattan, coconut, wood; household products; silk fabric products, bath products and accessories, massage pods; traditional lacquer jars, trays, boxes; products made from natural materials, coconut bowls, horn jewelry, as well as buffalo horn kitchen utensils.

In addition, a number of Vietnamese companies attending separately, selling fruit jam products, herbal tea, embroidery, ceramic lamps with a total area of over 100 square meters.

Vietnamese booths attracted many visitors and shoppers right from the opening day. Vietnamese products are considered very characteristic, distinct, colorful and unique.

Ambassador Duong Hai Hung, President of the World Crafts Council Europe Elisa Guidi, and representatives of Hanoi Department of Agriculture and Rural Development cut the ribbon to open the booth. Photo: VNA

President and CEO of Gestione Fiere, organizer of this fair, Antonio Intiglietta, visited the product display area and learned about typical Vietnamese items.

At the reception and working session with Ambassador Duong Hai Hung and members of the Vietnamese delegation attending the fair, Intiglietta highly appreciated Vietnam's participation, noting that its strong products are ceramics and silk products.

He also shared the results of his visit to Vietnam in early 2023 and said he would continue to come to Vietnam shortly to coordinate and support Vietnam to participate in the 2024 fair.

For his part, Ambassador Duong Hai Hung asked Intiglietta to share his experience in supporting countries attending the fair to achieve high efficiency in product selection, design, promotion, and sharing of the market trends and wholesalers' needs.

The two sides discussed several specific activities and preparations that need to be implemented shortly regarding Vietnam's participation at the fair in the following years.

In addition to the display and introduction of handicraft products, the Hanoi Department of Agriculture and Rural Development has conducted field visits and surveys at an Italian craft village.

Ambassador Duong Hai Hung presented a souvenir to the President of the World Crafts Council Europe Elisa Guidi. Photo: VNA

The handicraft booth of Vietnam at this year's fair contributes to introducing images and information about craft villages, handicrafts, and OCOP products of Hanoi and Vietnam; promote and introduce handicraft products, brands, and traditional craft villages of Hanoi and Vietnam to the world market.

This is also an opportunity to help businesses grasp market needs, promote products, expand customer networks, as well as learn the production experiences of foreign businesses, and improve their designs, thereby creating products with high value in quality and aesthetics, meeting the tastes of European consumers.

The "Artigiano in Fiera" is the biggest event for handicraft businesses worldwide held since 1996 where artisans from all over the world show their typical products.

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